The big data well – how will it be tapped into and capitalized upon?
Matt Pigott, (Aug 24, 2024)
Marketing Attribution: Second in our three-part series
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Marketing Attribution 2017-Part 2: Demar Amacker,...
First in a three part series
Read this, the last in our three-part 'marketing...
Matt Pigott, (Aug 24, 2024)
Marketing Attribution: Second in our three-part series
Matt Pigott, (Aug 16, 2024)
Marketing Attribution: first in a three-part series
admin, (Jul 19, 2024)
Jonathan Federico, Senior Market Research Manager, The Kansas City Chiefs
admin, (Jul 19, 2024)
Kevin Hack, Head of Social Intelligence, Global Digital Marketing Advancement, Hershey'sLauren Gerstner, Director, Social Influence Marketing,...
admin, (Jul 1, 2024)
A fireside chat with Mike Trigg, COO of Hightail, and Mike Lemme, Chief Creative Officer at DuncanChannon on how to use data to deliver exceptional...
admin, (Jul 1, 2024)
Matthew Sargeant, Founder and CEO of IntentExpert, shares data and insight on how to improve customer experience via the use of data
Mark Kersteen, (Feb 17, 2024)
Social data provides an unrivalled opportunity to gain an in-depth view of your customer, and to develop actionable insights to feed back into your...
Brynn Smith-Raska, (Jan 27, 2024)
We recently sat down with Brett to get his advice and hear his personal experiences with programmatic.
Matt Pigott, (Jan 25, 2024)
Things are heating up in the realm of personalized marketing.
Matt Pigott, (Jan 20, 2024)
In our fifth annual State of Corporate Social Media report, wherein we polled over 1,100 social media and marketing professionals, we’ve noticed...
admin, (Dec 4, 2023)
Jennifer Swartley and Maia McCann explain the necessity of hiring and training like a digital-first publisher. Constantly working towards amping up a...
admin, (Dec 4, 2023)
Timothy Morey and Sara Watson discuss the trade of information between consumers and producers. What is a fair exchange between the people making...
admin, (Dec 4, 2023)
Greg Stuart explains the business opportunity of mobile marketing.
David Howell, (Oct 29, 2023)
Communicating value to consumers is an on-going action that all brands need to be fully engaged with.
Brynn Smith-Raska, (Oct 27, 2023)
An interview with Ramkumar Ravichandran
David Howell, (Oct 19, 2024)
Data literate consumers get better products, services, and experiences. Businesses get more accurate, holistic, and actionable data.