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How Coca-Cola uses social to build a personal connection, and achieve deeper, more meaningful relationships

adaptive, (Jul 19, 2024)

One-to-One Social Media: Using social to engage individual customers at scale

adaptive, (Jul 19, 2024)

Opening Keynote: Social's role in engaging, analyzing and better serving your customers

adaptive, (Jul 19, 2024)

Brand storytelling: to boost engagement, turn the lens on emotion

Matt Pigott, (Jul 15, 2024)

The second installment of our three-part series on content and the art of brand storytelling

Brand storytelling: how to deliver content that hooks and holds

Matt Pigott, (Jul 8, 2024)

The first installment of our three-part series on content and the art of brand storytelling

To achieve great customer service, perfect the art of technology

Matt Pigott, (Jul 1, 2024)

The first installment of our three-part series on customer service in a digital world

If chatbots are on the rise, what does it mean for the human face of customer service?

Matt Pigott, (Jul 1, 2024)

Part three in our three-part series on customer service in a digital world

Is face-to-screen better than face-to-face?

Matt Pigott, (Jul 1, 2024)

The second part in our three part series investigating customer service in a digital world

CONTENT: Customizing content to perform across social platforms

adaptive, (Jun 30, 2024)

●        Content Customization: Learn how Discovery Digital garners 300M video views per month across social...

CUSTOMER JOURNEY: Customize for unforgettable experiences

adaptive, (Jun 30, 2024)

●        Segment effectively to build awareness: Find and engage new audiences with more targeted...

COMMUNITY: How TaylorMade's hub for golfers helps them personalize the customer experience

adaptive, (Jun 30, 2024)

●        A digital pro shop: The experience of going down a pro shop and asking for expert advice was fading...

STRATEGY: Prepare for the decade of the CMO

adaptive, (Jun 30, 2024)

●        Quantitative talent: It’s no longer feasible to not know which half of your marketing is working....

PERSONALIZING THE CUSTOMER JOURNEY: LensCrafters' approach to providing the best experience for customers - online and off

adaptive, (Jun 30, 2024)

●        Driving business transformation: Learn how Rob and his team at LensCrafters are building...

BRAND RELATIONSHIPS: Use customer insight to build a personal connection

adaptive, (Jun 30, 2024)

●        Grow your understanding:Take advantage of new channels while diving deeper into old ones to learn what...

Press Release: The Corporate Social Media Awards 2016 Winners Announced

aaronjackson, (Jun 21, 2024)

Dell, Qantas and Capital One are among the winners at this year’s Corporate Social Media Awards

101 shades of grey: why marketers must know, name and tag them

Matt Pigott, (Jun 13, 2024)

To get personalization right, consider what wine.com and Room & Board are doing

What are the biggest issues in Marketing right now?

Nick Johnson, (Jun 1, 2024)

In an extract from our new 'Incite State of Marketing' white paper, we investigate the top five priorities for marketers in the year ahead.

Personalization vs. Customization: What's the difference?

Matt Pigott, (Jun 1, 2024)

Confusing customization and personalization is common, but there’s a world of difference between the two.

Shortlist Announcement: Corporate Social Media Awards 2016

aaronjackson, (Apr 12, 2024)

Sony, General Motors, Canon, eBay, Ford Motors, Qantas Airways, Dollar Shave Club, Cisco, Jeep, Bud Light, Hyatt, Phillips, Barclay Card, AVG, Dell and Comcast are among finalists being shortlisted for this year’s Corporate Social Media Awards.

Why apps are at the heart of Starbuck's, Chipotle's, and Domino's customer experience

Matt Pigott, (Feb 24, 2024)

Mobile is the future.

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