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adaptive, (Mar 12, 2024)
Spotify drives rich engagement with their dynamic social customer service strategy.
adaptive, (Mar 11, 2024)
As the leader of the pack, Facebook continues to define the social media space.
Liam Dowd, (Mar 11, 2024)
Social gaming spending increases, Twitter TV engagement, why people unfollow brands, and the impact that age has on Facebook Ad tags.
Tamsin Oxford, (Mar 6, 2024)
Customer engagement is golden in our era of social business, and it's time for all organizations to get social customer service right.
adaptive, (Mar 5, 2024)
Google and Twitter have just announced a partnership in which tweets will show up in Google searches. This article investigates how that development should impact on your social marketing strategies.
Liam Dowd, (Mar 4, 2024)
From car manufacturers and apparel companies to IT solution providers and chemical companies, everyone’s a ‘publisher’
Liam Dowd, (Mar 4, 2024)
Why social ROI is still a mystery. Digital ad spending continues to rise, and the major benefits of efficient social media customer services management.
adaptive, (Mar 4, 2024)
With rapid expansion, Pinterest has become the social media network to watch, as it moves towards increased commercialisation of its services.
adaptive, (Mar 4, 2024)
Is 2015 the year that B2B marketers begin to embrace social media marketing to deliver the commercial advantages promised?
adaptive, (Feb 25, 2024)
As one of the trinity of social media networks, Twitter has become an essential component in every corporation’s marketing armoury.
Liam Dowd, (Feb 25, 2024)
The politics of Instagram. Why multi-channel customer services is critical and B2B marketing in an increasingly mobile market.
adaptive, (Feb 25, 2024)
With Facebook restating its commitment to viewed impressions for ads, how should corporations leverage their paid ad campaigns?
bsr, (Feb 22, 2024)
We're continuing our "Programmatic Pros" interview series this week with Rick Welch, the Programmatic Lead at Condé Nast. Check out what he has...
Anonymous, (Feb 20, 2024)
Businesses are constantly developing more innovative and meaningful ways to connect with their customers
adaptive, (Feb 18, 2024)
It can seem that social media consumption has moved totally to mobile devices. The truth is somewhat more complex.
Liam Dowd, (Feb 18, 2024)
Refer to convert in B2B space, happy tweeting, Instagram usage passes Facebook in UK.
bsr, (Feb 12, 2024)
Chris Pirrone is the General Manager of USA Today’s Sports Digital Properties, and an authority on programmatic advertising. We recently spoke...
Mark Kersteen, (Feb 11, 2024)
With a growing user base, Instagram has become a major player across the social media space, but how should your corporation take full...
Liam Dowd, (Feb 11, 2024)
YouTube is the most followed brand. Using social media for event promotion, and video continues to expand its popularity.
adaptive, (Feb 11, 2024)
Every corporate marketer knows that emotion plays an essential role across the purchasing journey, with happy social media users being potentially the most lucrative groups to target.