Brand Management

Who is Using Social Media?

David Howell, (Jan 14, 2015)

The latest research from Pew reveals that social media continues to expand its influence.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Jan 14, 2015)

Why personalisation will dominate social media in 2015. Facebook’s lead with none profit organisations and multiple social media usage.

The top 5 most read articles of 2014

Liam Dowd, (Jan 7, 2015)

Find out which articles generated the most interest among our global readership in the past year

Social Super Spenders

adaptive, (Jan 7, 2015)

Reaching consumers via social media means understanding how their social activity is just one component of shopping behaviour.

The Truth About Content Marketing

adaptive, (Jan 7, 2015)

Content is king they say, but the latest benchmarking report suggests social media continues to be a difficult space to understand.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Jan 7, 2015)

Why email ranks top with Internet users not social media. Reddit reports record breaking year and how major industry post on Facebook.

That Was the Year That Was

adaptive, (Dec 17, 2014)

As 2014 comes to a close, how has corporate social media developed over the last year?

How to choose the right niche social media network: Part 3: Finding the niche that fits your brand

adaptive, (Dec 17, 2014)

Finding the right niche networks for your corporation needs careful planning and foresight

The USM News Roundup: Latest Social Media News

Liam Dowd, (Dec 17, 2014)

Why social media networks are under attack. US digital media snapshot for 2015, and digital marketing trends for next year.

Harnessing niche social to build a brand

adaptive, (Dec 10, 2014)

Engage with customers in their specialised spaces to build richer brand relationships and loyalty

Social Media Marketing Trends for 2015

adaptive, (Dec 10, 2014)

With 2015 approaching, what trends, channels and opportunities should corporations have on their roadmaps?

The USM News Roundup: Latest Social Media News

Liam Dowd, (Dec 10, 2014)

Which video ad tops the charts this year? Social advertising growth and the power of video ads now autoplaying on Facebook

How to choose the right niche social media network: Part 1

adaptive, (Dec 3, 2014)

Niche social networks look set to be the next social space where brands can engage with customers

Who is using Facebook?

David Howell, (Dec 3, 2014)

New research hints that Facebook’s dominance is shifting and that Facebook users are shunning overt marketing messages

The USM News Roundup: Latest Social Media News

Liam Dowd, (Dec 3, 2014)

How social are marketers? The top-50 Klout retailers. Visual marketing across Pinterest and how to develop internal social communications across your corporation.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Nov 26, 2014)

Why entertaining social content sells. How McDonalds is an expert social business and how does your corporation know its social media activity is successful?

Dark Social Sharing

adaptive, (Nov 26, 2014)

With just 19% social sharing occurring on Facebook, understanding and cultivating dark social channels can deliver massive rewards

The social CEO Part 3: Using the right digital tools

Tamsin Oxford, (Nov 26, 2014)

Just like the corporation, the CEO is a brand and must engage on the right platforms in order for communication to be effective

Prudential, AOL, and Verizon on Using Data for Customer-Centricity

Mark Kersteen, (Nov 24, 2014)

Incite Summit: East has blown through Midtown like the most informative two-day run of a Broadway play the city has ever seen. Even if you missed it, we’ll have plenty of information and insight for you to mull over.

The Incite Summit: Europe - Highlights from Twitter

kate, (Nov 21, 2014)

Below you'll find the key tweets from the Incite Summit: Europe (Nov. 18-19, 2014 in Europe) If you're interested in learning more about the Incite...

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