Brand Management
David Howell, (Sep 24, 2024)
Authenticity and personalization are key for connecting with modern customers
adaptive, (Sep 23, 2024)
It features input from a panel of senior marketing and communications executives at Prudential, HSBC and Emblem Health.
David Howell, (Sep 22, 2024)
Customers associate good brands with good service, so you can guess what they associate with bad service...
Tamsin Oxford, (Sep 17, 2024)
Nat Geo harnessed the passion of amateur photographers for some stunning results
Nick Rojas, (Sep 10, 2024)
It’s always a struggle to get customers to convert. No matter how cool, well-publicized, or reasonably priced your product is, finding the right tools and methods for marketing it is never without its challenges.
Anonymous, (Sep 1, 2024)
With the amount of content being produced and shared every day, it is vital that companies are able to measure the effectiveness of their campaigns...
Tamsin Oxford, (Aug 24, 2024)
A new privacy policy released by Spotify last week on August 19th saw the internet rise up in consternation and outrage...
Nick Johnson, (Aug 21, 2024)
Director of Shopper Marketing to join Prudential and eBay in New York at the USA's best brand-focused marketing conference.
Matt Pigott, (Aug 20, 2024)
With consumers spending more time being ‘connected’ these days than they do sleeping, handheld digital devices are a core component of successful multichannel marketing strategies.
Tamsin Oxford, (Aug 17, 2024)
In this case study, we meet the social minds behind Wheyhey, a UK brand that has grown from zero to hero in just three years thanks to a focused brand identity online.
Nick Johnson, (Jul 28, 2024)
Social media has given your customers far more power to dictate the conversation around your brand. Marketers are scrambling to respond.
Tamsin Oxford, (Jul 26, 2024)
Commencal is putting a spin on social customer service with European flair
Conference Recording, (Jul 15, 2024)
Learn how to: Fully integrate social intro your customer service operations for seamless coordination: Break down departmental silos, and...
Tamsin Oxford, (Jun 26, 2024)
In the second installment of our ongoing series about building a proper brand identity on social, learn HCL’s key to consistently connecting, and get advice on how to go from managing a bunch of platforms to having a tangible presence.
Nick Johnson, (Jun 24, 2024)
“It’s Cool When a Corporation Tweets Like a Teenager. It Makes Me Want to Buy the Corporation’s Products”
Liam Dowd, (Jun 19, 2024)
Here's a selection of the top tweets from the Summit
David Howell, (Jun 19, 2024)
Auto play video on Twitter, why brand persona is lacking in corporations, and YouTube Gaming channel coming soon
Conference Recording, (Jun 15, 2024)
Moreover, when employees share something with their social networks, it has 20 times more reach that typical brand sharing. It is time to...
Conference Recording, (Jun 15, 2024)
Hear from: BAE Systems, Vice-President, External Communications, Brian Roehrkasse BAE Systems, Head of Digital Communication, Dean...
Conference Recording, (Jun 15, 2024)
Hear from: United Nations, Social Media Team Leader, Nancy Groves Nexgate, Vice-President & GM, Devin Redmond Thomson...