Brand Management

Advocacy: It's Not Just for Big Brands

Stacy Lambert, (Apr 9, 2015)

With a little creativity, brands who sell more mundane products can benefit just as much from their own advocacy programs.

How to Build your Agile Marketing Dream Team

Stephanie Faris, (Apr 2, 2015)

Agile marketing involves hiring teams that can launch campaigns, test for results, and quickly adjust based on those results

Don't Mistake Branding For Your Brand

Tori Atkinson, (Mar 20, 2015)

Many businesses are now under the false impression that a ‘quick and dirty’ logo design is all you need to build a brand

Build Your Brand Over Social: Inside Maersk, Part 2

Priya W., (Mar 18, 2015)

Social media success tips from the most unlikely of B2B companies.

Infographic: The State of Social Customer Service

Anonymous, (Mar 18, 2015)

A new guest blog from Conversocial

The USM News Roundup: Latest Social Media News

Liam Dowd, (Mar 18, 2015)

Trends in social shopping for 2015, programmatic social media, YouTube Cards and how content engages with millennials.

How to Recover After a Data Breach

Stephanie Faris, (Mar 12, 2015)

There are few moments when a company is more vulnerable than after their customers' data has been hacked. It’s almost impossible to escape the media

How Different Age Groups Behave Across Social

Jessica Walrack, (Mar 11, 2015)

Social media is evolving, and each generation is now engaging with it differently.

Build Your Brand Over Social: Inside Maersk, Part 1

Priya W., (Mar 10, 2015)

Social media success tips from the most unlikely of B2B companies.

Promo: A truly Customer-Centric Social Media Strategy… Easier Said Than Done?

Jack Edgar, (Mar 9, 2015)

A new way of thinking is required

For Brands, the Enter Key is Not Your Friend

Matt Pigott, (Mar 5, 2015)

Whether or not you believe there's no such thing as bad publicity, one thing is undeniable: a lot of huge brands get their social media marketing very wrong.

Better Reputation Management Isn't About Giving Better Apologies

Dave Landry, (Mar 5, 2015)

Netflix and Comcast seem to have different approaches to solving customer problems. In this article, learn what those approaches are - and which one is better.

Get Consumers to Care About Your Brand

Priya W., (Mar 2, 2015)

Long gone are the days of traditional advertising. The days of where companies spend thousands of dollars to craft elaborate PR and mass media campaigns to push a brand message out to consumers and entice them to buy their products.

Millennial Mind

David Howell, (Feb 18, 2015)

Understanding how the Millennial group of consumers engages with content is crucial to the long-term success of today’s marketing campaigns.

Measuring Matters

David Howell, (Feb 11, 2015)

New research that focuses on Irish marketers speaks volumes about how all corporations need to enhance their use of measurement and tracking across all their social media activity.

Going Global

David Howell, (Jan 28, 2015)

Social media marketing needs to move onto a global stage and take into consideration the cultural differences that exist to ensure each message reaches its full potential.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Jan 21, 2015)

What’s your marketing roadmap for this year? Losing interest in social media. And who is catching YouTube to dominate social media video?

Retargeting Matters

David Howell, (Jan 21, 2015)

Retargeting in 2015 will become more understood and play an increasingly central role in a holistic approach to social media marketing.

Six insights from 2014 that will revolutionize your 2015 strategy

Monique Craig, (Jan 20, 2015)

6 social media research insights that should not be ignored

The State of Marketing Leadership

David Howell, (Jan 15, 2015)

As corporations enter a new year, CMOs will be tasked with developing their business’ marketing strategies. Increasingly this will mean evolving their customer touchpoints especially across social media networks.