Brand Management

Spread a Collaborative, Data-First, and Test-Focused Mindset across Your Department

adaptive, (Dec 9, 2015)

Use Data Everywhere: Make customer information easy to access and parse, so that you make consulting it an easy habit to adopt. See Where Your...

Courage and Authenticity: an extract from the Incite Summit: East 2015 eBook

Mark Kersteen, (Dec 8, 2015)

The following is a summary of the session "Build Meaningful Connection with a Brand That Stands for Something" from Incite Summit: East.

How Thinking Small Restored the Relevance of an Iconic Brand

adaptive, (Dec 7, 2015)

Actionable Lessons from Reinventing a Legacy Brand: Learn how Doug Zarkin went back to Pearle Vision’s core values to breathe new life into...

Start the Presses: Go From Brand to Publisher to Win Over Customers Organically

adaptive, (Dec 4, 2015)

Build Your Editorial Dream Team: Hire and train like a digital-first publisher. Staff your organization with the ‘technocreative’ talent...

Your Customers Know the Value of their Data - So Deliver Marketing That's Worth It

adaptive, (Dec 4, 2015)

Why Should Customers Share Their Data? Personal information increasingly comes with the expectations of better value or personalization - make...

New Trends in Mobile Marketing

adaptive, (Dec 4, 2015)

Mobile is No Longer Optional if You Want Your Marketing to Succeed: Hear the latest research into how customers are engaging with mobile, and get the...

Social Media for Brand Protection: If You Aren't Listening, You Aren't Safe

adaptive, (Dec 4, 2015)

Every Brand is On Social: Whether you have a presence on social or not, people are going to talk about you. Be ready. Crisis Control: Put the...

Customers Define Your Brand, Now Get Them to Engage With it

adaptive, (Dec 4, 2015)

Taking your brand into a new market. Building awareness, affinity and new advocates : Hunter Hoffmann talks about how a well-known and respected 100...

Align Your Experience with Your Brand and Your Customers

adaptive, (Dec 4, 2015)

Experience and Brand are One and the Same: Donna shares how to build the principles of your brand into every step of the customer journey to create a...

KEYNOTE: Maximize Satisfaction and Efficiency through Predictive, Pro-active and Self-Serving Customer Support.

Conference Recording, (Nov 27, 2015)

 In the session, hear how to assess your customer landscape to become more personalized and pro-active, and thus meet customer demands: -...

CASE STUDY: Protecting The Customer Experience On Social

Conference Recording, (Nov 27, 2015)

Hear from: Wells Fargo, AVP, Social Care Servicing Manager, Michael Dyogi Proofpoint (Nexgate Division), VP of Product Management, Dan Nadir

KEYNOTE: The Voice of the Customer Case Study: Plug into customer feedback and behaviours to listen, analyze, innovate and respond

Conference Recording, (Nov 27, 2015)

In this session, hear how to use your customer information to maximize relevancy and success in their channel of choice. · Drive new...

KEYNOTE: Achieve seamless, personalized service across all channels

Conference Recording, (Nov 27, 2015)

- Moreover, as brand loyalty continues to decrease, ensure your company truly understands your customer, so that you can consistently deliver...

KEYNOTE: Securing brand affinity through bespoke, and unforgettable, customer service

Conference Recording, (Nov 26, 2015)

In this session, hear how to integrate such service into your day-to-day operations: · Personable and Agile Support: Engage with your...

CASE STUDY: Social Listening - Look through the lens of your customer to increase personalization, and drive both real-time and pro-active service

Conference Recording, (Nov 25, 2015)

Identify, analyze and respond… fast:Rapid customer response drives huge benefits for your brand. Adopt an effective social listening...

CASE STUDY: Using Twitter to transform your customer service (and your business)

Conference Recording, (Nov 25, 2015)

Customer service on Twitter offers brands the opportunity to transform their customer experience and their business. But companies need the right...

CASE STUDY: Customer Service within the Customer Journey - Adopting a cyclical approach to customer experience

Conference Recording, (Nov 25, 2015)

Weaving cross-channel experience into the fabric of your company:Break down departmental silos to encourage collaboration across marketing, PR...

Heighten cross-functional collaboration for a unified, efficient and unrivalled customer experience

Conference Recording, (Nov 25, 2015)

- Be more agile: Tighten your cross-departmental collaboration and accelerate internal communication to achieve real-time customer insight and thus...

Value Driven Impact Measurement: Quantify and communicate the true value of your service strategy

Conference Recording, (Nov 25, 2015)

- Clearly quantify the performance of your contact-center: Success goes way beyond efficiency gains. Derive and communicate measurable value from you...

KEYNOTE: Voice of the Customer Case Study: Using your customer information to maximize relevancy and success in their channel of choice

Conference Recording, (Nov 25, 2015)

In this session, hear how to use your customer information to maximize relevancy and success in their channel of choice. Drive new...