All Latest Articles
Marketing Attribution 2017-Part 2: Demar Amacker, strategist and CRM analyst at the San Francisco 49ers, talks to Incite on marketing attribution
First in a three part series
The NFL’s Los Angeles Rams hit paydirt with a first-of-its-kind social media campaign that not only engaged fans, but also enfranchised them with a stake in the team's decision making.
The NFL’s Los Angeles Rams hit paydirt with a first-of-its-kind social media campaign that not only engaged fans, but also enfranchised them with a stake in the team's decision making.
TUNE survey of marketers looks at four burning issues for the coming year. Susan Kuchinskas reports.
TUNE survey of marketers looks at four burning issues for the coming year. Susan Kuchinskas reports.
From car crashes to senior leadership departures, the mobility startup is desperate to turn the page. Andrew Tolve reports.
Smartphones can’t carry a trade show the way they once did, but MWC 2017 made up for it with a strong focus on the Internet of Things. Andrew Tolve reports.
Jaguar-Land Rover (JLR) and Shell are literally rolling out a new mobile payment system, allowing consumers in the U.K. to pay at the pump from their vehicles’ touch screen. And as Robert Gray reports, the new platform may drive more adoption of mobile payments.
With technology and demographics making the future of auto sales murky, BMW moves into ride sharing. Can a carmaker morph into a mobile platform provider? Susan Kuchinskas investigates.
Theft. Deception. Betrayal. The latest Uber-Google saga has all the makings of a Hollywood classic. Andrew Tolve reports.
Last in a four-part series on personalization in 2017
Third in a four-part series on personalization in 2017
Emojis are ubiquitous: on smartphones, tchotchkes, and even a forthcoming film. They are also increasingly a preferred method of communicating, especially by millennials on mobiles. And as Hans Klis reports, given the popularity of the symbols, they are also creating useful ways to communicate marketing messages and more.
The PGA TOUR’s latest mobile venture uniquely promotes its own sport among fans and players, helps support golf courses, and generates revenue for itself and its playing partner, EZLinks Golf.
Snap may be the next big money maker to emerge from Silicon Valley’s mobile renaissance. Or it may go bust. Andrew Tolve reports.
Second in a four-part series on personalization in 2017
NFL Media’s drive for mobile expansion is hitting paydirt. The league has overhauled its fan-facing app and mobile website to streamline offerings for easier navigation and of course, increased engagement. Jazz Singh, NFL Media’s director of product for mobile and connected devices, joined the most popular U.S. sports league two years ago from Pivotal Labs.
The mobile user experience has become a high-stakes moment. There are more options than ever fighting for screen space and user loyalty while at the same time mobile device users have become much savvier and expectations are greater than ever in the smart device era.
The results as to why Samsung Galaxy Note 7s combusted around the globe are in, and it’s not pretty for Samsung. Andrew Tolve reports.