• Activision on Social Media: Relevance is Key

    In an interview with Jonathan Anastas, VP of Digital and Social Marketing at Activision, he explains their approach to making relevant posts, and how they decide what is, in fact, relevant.

  • Inside YouTube

    As video continues as the most shared type of content across social media channels, YouTube should be at the heart of all corporate marketing.

  • Measuring Matters

    New research that focuses on Irish marketers speaks volumes about how all corporations need to enhance their use of measurement and tracking across all their social media activity.

  • That Was the Year That Was

    As 2014 comes to a close, how has corporate social media developed over the last year?