All Latest Articles

Modern Marketing Messaging: Content Rules No Matter the Platform

admin, (Nov 6, 2017)

Marketing executives are quick to note that while media and delivery methods have changed, one essential ingredient has not—the message. As Robert Gray finds from a number of leading marketing executives, it's more crucial than ever for marketers to tell their story in a clever, concise way with meaningful content to cut through the clutter.

Scoring Revenue and Growth in the Saturated F2P Games Market

admin, (Nov 6, 2017)

Even though the mobile games market is showing massive growth, carving out a piece of the pie is not so easy. In an oversaturated market for free-to-play games, it’s hard to become the next big Clash of Clans. But as Hans Klis reports, creating a good monetization strategy and marketing plan is the key to success.

Mobile Digest: With iPhone X, Apple launches “smartphone of the future”

admin, (Nov 6, 2017)

Apple promised to reimagine everything about its flagship device. It might just have pulled it off. Andrew Tolve reports.

Specialized App Uses Mobile Tech to Customize Cyclists’ Rides

admin, (Oct 23, 2017)

Mobile technology is not only changing product design and marketing, it’s literally boosting sales on the floor for some retailers.

A Tough Mudder Exec on Storytelling, Personalization & Expanding the Brand

admin, (Oct 23, 2017)

Content may still be king but savvy marketers are tweaking their messages to tell stories in different ways for different methods of distribution. That’s a key element in marketing a business that is expanding its brand in new directions, according to Jerome Hiquet, chief marketing officer, Tough Mudder.

Mobile Digest: Commercial jet slams into drone, a first for North America

admin, (Oct 23, 2017)

A hobby drone hit a commercial prop plane in Canada. Andrew Tolve reports on why that’s a problem.

Customer Service in an Omnichannel World

admin, (Oct 10, 2017)

Tweeting, texting or calling? It should be the consumer's choice—not the company's. Susan Kuchinskas reports on how businesses need to change the customer service game plan to include social media.

Chobani CMO: How Great Content & Storytelling Boosts Brands

admin, (Oct 10, 2017)

Marketing executives are quick to note that while media and delivery methods have changed, one essential ingredient has not—the message. It is perhaps more crucial than ever for marketers to tell their story in a clever, concise way with meaningful content in order to cut through the ever-increasing clutter.

Mobile Digest: Buckle up, the era of foldable smartphones is upon us

admin, (Oct 10, 2017)

Samsung and ZTE are on the brink of foldable smartphones, as Microsoft waves goodbye to the Windows Phone. Andrew Tolve reports.

Marketing Attribution Part 3: Algorithms, Airbnb, & Acquiring Customers

admin, (Sep 25, 2017)

From first click to last click and everything in between, attribution has marketing departments obsessing over the customer journey, pondering precisely which part of it is most important. In the first part of this series, Matt Pigot takes a look at how NASCAR drives better outcomes through internal communication.

PK4 Media: Omnichannel Platform Digitally Tracks Consumers at Home & at the Mall

admin, (Sep 25, 2017)

Digital marketing has been a game-changer with marketing attribution and judging success rates. Now PK4 Media is working to bridge that digital verification with tangible results from marketing in the physical world.

Mobile Digest: The new iPhone is in (also, Uber just got kicked out of London)

admin, (Sep 25, 2017)

Apple delivers three new smartphones to market as Uber wonders if the bleeding will ever stop. Andrew Tolve reports.

Park Place: Mobile Payments Ease Pain for New Yorkers

admin, (Sep 11, 2017)

Parking in New York City can be hell for residents and visitors alike. The city’s ParkNYC app aims to ease that pain. Hans Klis provides a progress report from the Big Apple.

Mobile Digest: Facebook and Equifax flubs show what an illusion cyber security has become

admin, (Sep 11, 2017)

Facebook and Equifax are both on defense against hackers and trolls. Also, the iPhone X is here. Andrew Tolve reports.

Attribution Insights: Using data to empower your marketing and gain buy-in from the top

admin, (Aug 28, 2017)

From first click to last click and everything in between, attribution has marketing departments obsessing over the customer journey, pondering precisely which part of it is most important. In the first part of this series, Matt Pigot takes a look at how NASCAR drives better outcomes through internal communication.

Cedars-Sinai Accelerator Gives mHealth Startups a Boost

admin, (Aug 28, 2017)

Healthcare is ripe for disruption and one of the largest U.S. hospital systems is picking up the pace of investing in nascent firms in the mHealth space. Cedars-Sinai is the largest independent academic medical center in the Western U.S. and it is schedule to soon begin its third cohort in the Cedars-Sinai Accelerator Powered by Techstars.

Mobile Digest: Google and Walmart partner to take down Amazon

admin, (Aug 28, 2017)

Can two of the biggest companies in the world slow down the Amazon juggernaut? Andrew Tolve reports.

Dating Apps Take a Swipe at In-Person Meetups

admin, (Aug 14, 2017)

While dating apps and websites have been around for quite a while, some singles have been offput by swiping and liking. But as Hans Klis reports, the digital dating industry is trying to create some new buzz by getting physical—that is, actually meeting people in person.

Sixth Sense: AI Device Aims to Make Homes Smarter

admin, (Aug 14, 2017)

A startup aims to make all homes more intelligent thanks to advanced machine learning. After all, smarter homes promise more energy- and cost-efficient dwellings. But it can be hard to make sense of the current situation and costs if you have older appliances that aren’t yet “connected” to the Internet of Things.

Mobile Digest: Streaming wars heat up as Disney snubs Netflix and Facebook launches Watch

admin, (Aug 14, 2017)

As cable viewership crumbles and mobile video soars, the battle for where stuff gets streamed is intensifying. Andrew Tolve reports.

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