TikTok, with daily active users ranging between 875 million and 1.12 billion, is one of the most widely used social platforms globally.
Unlike other app which convert only 40-50% of their monthly users to become daily users, TikTok does a great job by converting 55-60%. Also, its user base mainly consists of younger audiences where 25-34 year old leads.
We have created a detailed statistical report on TikTok’s users, usage, demographics, and reach.
Key TikTok User Statistics 2026
- TikTok’s daily active users range between 875 million and 1.12 billion.
- TikTok converts 55-60% of monthly users into daily active users.
- US TikTok daily users surpassed 90 million by early 2026.
- TikTok’s global ad reach reached 2.21 billion by April 2026.
- People open the TikTok app about 8 times daily.
- TikTok users average roughly 95 minutes daily, the highest among platforms.
TikTok Daily Active Users
As per the latest data, TikTok’s daily active users stand between 875 million and 1.12 billion.
For instance, most social platforms convert only 40% to 50% of their monthly users into daily users. However, TikTok has found itself somewhere between 55% and 60%.
The main thing is that this shows the application isn’t just being downloaded onto people’s phones and sitting there for months. Instead, it’s being accessed regularly by those who install it.
In the US alone, TikTok had an approximate user count of around 82.2 million daily active users as of January 2025. And in the early part of 2026, this figure crossed 90 million daily users.
TikTok’s Chinese counterpart, Douyin, reported 766 million daily active users as of 2024.
Source: The Planet Soft, Backlinko, Axis Intelligence, Business of Apps
TikTok Monthly Active Users
TikTok has an ad reach of 2.21 billion globally. This gives us an idea of its monthly active user base.
The table below tracks TikTok’s advertising reach growth month by month:
| Date | Reported Advertising Reach |
|---|---|
| Apr 2024 | 1.58 billion |
| Jul 2024 | 1.60 billion |
| Oct 2024 | 1.69 billion |
| Jan 2025 | 1.59 billion |
| Apr 2025 | 1.84 billion |
| Jul 2025 | 1.94 billion |
| Oct 2025 | 1.99 billion |
| Jan 2026 | 2.04 billion |
| Apr 2026 | 2.21 billion |
Source: Datareportal
How Many People Use TikTok Globally
TikTok operates in over 150 countries and is available in 75 languages.
In 2025 alone, the app was downloaded 644 million times globally. And in Q1 2026, TikTok recorded 159.2 million downloads, showing the platform continues to attract new users even as growth rates slow in mature markets.
Two major exclusions shape the global picture. India permanently banned TikTok in June 2020, removing approximately 200 million users from the platform overnight. And China is excluded entirely because ByteDance operates the separate Douyin app domestically.
Source: Business of Apps, Sprout Social, Kolsquare
How Many Times Do People Open TikTok?
On average, people open TikTok 8 times daily.
Globally, TikTok has seen a rough estimate of 95 minutes of time spent per day across its user base, while US adults are averaging just 52 minutes on the app daily.
Below is the average daily time spent on various social media apps:
| Social Media | Average Time Spent per Day |
|---|---|
| TikTok | 95 minutes |
| 62 minutes | |
| X (Twitter) | 30 minutes |
| Snapchat | 19 minutes |
Source: Backlinko, Exploding Topics
TikTok Demographics
TikTok’s ad reach helps us understand its audience better. It varies widely across age, gender, and geography. Younger adults dominate globally, while countries like Saudi Arabia and the U.A.E. show reach rates exceeding their entire adult populations.
TikTok Users By Age
The 25-34 bracket alone accounts for 41.6% of total ad reach – almost double the 18-24 group, and together these two brackets make up nearly two-thirds (65.1%) of the entire audience.
And finally, the gender gap closes with each passing year, wide among those aged 25-34 years old at 4.4 points but virtually disappearing by 45-54.
Here is a table displaying TikTok’s user distribution by age group:
| Age Group | Female | Male | Total |
|---|---|---|---|
| 18-24 | 11.4% | 12.1% | 23.5% |
| 25-34 | 18.6% | 23.0% | 41.6% |
| 35-44 | 8.0% | 8.8% | 16.8% |
| 45-54 | 4.7% | 4.6% | 9.3% |
| 55+ | 4.6% | 4.3% | 8.9% |
Source: Datareportal
TikTok Users By Gender
TikTok’s ad reach looks a little skewed towards the male audience with a difference of 5.6%.
The following table shows TikTok’s ad reach split by gender:
| Gender | Ad Reach |
|---|---|
| Male | 52.8% |
| Female | 47.2% |
Source: Datareportal
TikTok Users By Country
The top 10 countries see more than 100% ad reach due to fake and duplicate profile creation.
Also of note is the sharp decline from there to ranks further down on the chart; there’s over double the difference between Saudi Arabia (164%) and Morocco (#20), with everyone beyond around rank 15 sitting well under 75%.
Here is a table displaying TikTok’s ad reach rate by country:
| Rank | Country | Adult Ad Reach Rate (%) |
|---|---|---|
| 1 | Saudi Arabia | 164% |
| 2 | U.A.E. | 142.7% |
| 3 | Malaysia | 131.1% |
| 4 | Peru | 122.7% |
| 5 | Vietnam | 122.3% |
| 6 | Mexico | 113.1% |
| 7 | Thailand | 112.4% |
| 8 | Indonesia | 108.9% |
| 9 | Chile | 107.4% |
| 10 | Colombia | 102.6% |
| 11 | Philippines | 98.3% |
| 12 | Argentina | 92.1% |
| 13 | Brazil | 87.7% |
| 14 | Singapore | 83.2% |
| 15 | Turkey | 72.6% |
| 16 | Egypt | 71.1% |
| 17 | South Africa | 70.3% |
| 18 | Israel | 68.3% |
| 19 | Ireland | 64.1% |
| 20 | Morocco | 63.7% |
Source: Datareportal
