A guide of best practices to developing strategy, organization, human resources and tools for Key Account Management in pharma that will yield positive business results, strengthen customer relations, and take the company into future.

• Learn how to implement KAM as a business model beyond a sales tactic: Managing cultural change and expectations
• Don't hunt rabbit and moose with the same gun: A guide to why and when to pursue a KAM strategy to reap maximum benefits
• Understand the KAM role in the digital, multichannel era
• Provide true value to your key accounts with the right capabilities, resources and tools for your KAM

Put the customer at the centre of your strategy, organization and capabilities.

• Learn what Customer Experience means for your company and how to align it with your commercial strategy.
• Understand how to structure your organization around the customer in practical steps.
• Make it work with real cases of adapting processes to customer centricity.

3 tailored roadmap's to solutions in healthcare beyond the pill.

• Understand the creation of successful services by looking at organizational structure and internal processes, how to partner with external stakeholders, and how to make projects economically viable.A roadmap tailored to your company with three scenarios for creation, development, implementation and up-scaling of ‘Value Added Services’.
• In-depth case studies of company-wide initiatives and specific projects, such as Janssen Healthcare Innovation, Sanofi Integrated Care, Pfizer Integrated Health, Grunenthal's ‘My pain feels like’ and Boehringer-Ingelheim's ‘Picasso’.

Understanding how real world data is developing the pharmaceutical industry’s business model.

• The best sources of RWD - What makes these sources the best and for which purpose.
• Case studies and detailed discussions from industry leaders highlighting their priorities going forward and how RWD is affecting their roles.
• Payor needs - What do pharma need to do in order to satisfy the payor and achieve reimbursement.