Brand Management

Airbnb: building business brick by brick with big data

Matt Pigott, (Apr 14, 2017)

Marketing Attribution 2017-Part 3: How leading brands use it while others are losing it

San Francisco 49ers...data touchdown!

Matt Pigott, (Apr 6, 2017)

Marketing Attribution 2017-Part 2: Demar Amacker, strategist and CRM analyst at the San Francisco 49ers, talks to Incite on marketing attribution

More platforms. More devices. How are brands making sense of (and capitalizing on) increasing customer complexity?

Matt Pigott, (Aug 31, 2016)

Read this, the last in our three-part 'marketing attribution’ series

The big data well – how will it be tapped into and capitalized upon?

Matt Pigott, (Aug 24, 2016)

Marketing Attribution: Second in our three-part series

Marketing Attribution: data is power, so long as you know how to interpret it

Matt Pigott, (Aug 16, 2016)

Marketing Attribution: first in a three-part series

CUSTOMER EXPERIENCE: To win customers, empower those who serve them

admin, (Jun 30, 2016)

●        Take an integrated approach:With more than 110 million connected customers, Verizon’s Domenico...

PARTNERSHIPS: How Nature's Bakery partnered with NASCAR and Danica Patrick to build brand awareness

admin, (Jun 30, 2016)

●        Build a partnership strategy to stand out: Learn how to evaluate the right partnership for your brand, and why NASCAR...

VIDEO: How to create a successful branded video content strategy

admin, (Jun 30, 2016)

●        Best practice for this crucial new channel: Targeted and programmatic ad-buying is complicated, but...

REBRANDING: Reinvigorate your message to reach and engage your audience

admin, (Jun 30, 2016)

●     Find the right message:How to reassess every aspect of your brand (your vision, value proposition, etc.) and make the...

STRATEGY: Develop a digital perspective across everything you do

admin, (Jun 30, 2016)

●        Remain relevant: To keep up with the pace of change takes more than top-down demands, you need a change...

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