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More than 100 million people tuned in to watch the National Football League’s Super Bowl 50. Party goers, Super Bowl commercial watchers, and the uninitiated were treated to additional insights into the actual gridiron action, which fans have come to take for granted over the past two seasons.
The so-called vinyl revolution in music shows no signs of missing a beat. Consumers in the U.S. bought nearly 12 million albums in 2015, a 30 percent increase over the prior year and the most since Nielsen Music began tracking sales in 1991.
SnapChat reinvents itself with Chat 2.0, as drone deliveries step into primetime. Andrew Tolve reports.
Walmart delivered an early Christmas surprise in December with the launch of its alternative to Apple Pay: Walmart Pay. And as Hans Klis reports, Even though it employs the somewhat unreliable QR-code it just might become an industry standard for mobile payments.
Ford is repositioning itself as a mobility company – and that means plenty of mobile apps, services and partners, plus a mobile wallet. Susan Kuchinskas investigates whether this morph makes sense.
A company born in Melbourne, Australia, expanding into London with an eye on the US market knows a thing or two about location. Its name, Localz, is derived from the word, and it aims to help consumer-facing companies turn patrons into just that: locals/repeat consumers. But it’s also more than this. Tim Andrew, co-founder/commercial director for Localz shared with Open Mobile Media’s Robert Gray.
The music was great, the food was good, but South by Southwest showed the same lack of excitement in mobile innovation as Mobile World Congress did two weeks earlier. Andrew Tolve reports.
To learn what’s invigorating the marketers at companies we already want to emulate, we asked them: “What companies and campaigns have inspired you to do better digital marketing?”
Susan Kuchinskas reports on the companies trying to muscle into the hauling business with mobile apps and integrated services.
There’s a new way to view the self-proclaimed “worldwide leader in sports” as video gamers and real-life sports are coming together in a bigger way on a single platform.
National Public Radio (NPR), the US public media network, produces and distributes news and cultural programming to hundreds of local radio station affiliates. Currently, most NPR programming is consumed by listeners in their cars while driving during morning or evening commutes.
The mobile industry’s annual gathering in Barcelona revealed that many companies are iterating on each other’s ideas, while few blaze original paths forward. Andrew Tolve reports.
Marketers are an optimistic bunch...
"90% of consumers have their mobile phones with them 24/7."
Mobile is the future.
Mobile devices are revolutionizing banking, retail, entertainment, and navigation. And as Brendan McNally reports, these veritable digital appendages are also changing education.
Early adopters and enthusiasts declare wearables have changed their lives, but as Siegfried Mortkowitz reports, some people are trying to use wearable technology to literally change, or at least improve, the world.
Consumer savings software maker Acorns has generated lots of buzz with its nascent app. Co-founder Jeffrey Cruttenden shared his thoughts with OMM’s Robert Gray on the confluence of form and function as the company works with a Nobel Laureate to encourage people to save a few coins, like so many acorns, for less bountiful times ahead.
The US government gives a major endorsement to self-driving cars, Super Bowl 50 goes mobile, as Apple and the FBI take their data privacy rift global. Andrew Tolve reports.
Social data provides an unrivalled opportunity to gain an in-depth view of your customer, and to develop actionable insights to feed back into your strategy.