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The music was great, the food was good, but South by Southwest showed the same lack of excitement in mobile innovation as Mobile World Congress did two weeks earlier. Andrew Tolve reports.
To learn what’s invigorating the marketers at companies we already want to emulate, we asked them: “What companies and campaigns have inspired you to do better digital marketing?”
Susan Kuchinskas reports on the companies trying to muscle into the hauling business with mobile apps and integrated services.
There’s a new way to view the self-proclaimed “worldwide leader in sports” as video gamers and real-life sports are coming together in a bigger way on a single platform.
National Public Radio (NPR), the US public media network, produces and distributes news and cultural programming to hundreds of local radio station affiliates. Currently, most NPR programming is consumed by listeners in their cars while driving during morning or evening commutes.
The mobile industry’s annual gathering in Barcelona revealed that many companies are iterating on each other’s ideas, while few blaze original paths forward. Andrew Tolve reports.
Marketers are an optimistic bunch...
"90% of consumers have their mobile phones with them 24/7."
Mobile is the future.
Mobile devices are revolutionizing banking, retail, entertainment, and navigation. And as Brendan McNally reports, these veritable digital appendages are also changing education.
Early adopters and enthusiasts declare wearables have changed their lives, but as Siegfried Mortkowitz reports, some people are trying to use wearable technology to literally change, or at least improve, the world.
Consumer savings software maker Acorns has generated lots of buzz with its nascent app. Co-founder Jeffrey Cruttenden shared his thoughts with OMM’s Robert Gray on the confluence of form and function as the company works with a Nobel Laureate to encourage people to save a few coins, like so many acorns, for less bountiful times ahead.
The US government gives a major endorsement to self-driving cars, Super Bowl 50 goes mobile, as Apple and the FBI take their data privacy rift global. Andrew Tolve reports.
Social data provides an unrivalled opportunity to gain an in-depth view of your customer, and to develop actionable insights to feed back into your strategy.
We’re going to be getting a lot closer to the customer...
Startup VenueNext may hit paydirt and score new customers after its platform powered the NFL’s Super Bowl 50 Stadium App. There’s no bigger stage in North America, especially as the game was played in Silicon Valley at two-year-old Levi’s Stadium.
Brazilian enterprises ranging from media outlets to sustainability efforts are customizing their mobile strategies for the Rio Summer Games as they look to capture a huge captive audience. Camila Fontana has the story from São Paulo.
“Experience” has become a huge focus of tech and consumer companies and in turn, one of the biggest buzzwords of the past few years. Brian Solis, principal analyst with Altimeter Group, spent several years researching and gaining newfound appreciation of what makes a unique and successful experience.
Details emerge of a secret Apple virtual reality team, as the Windows Phone dies a slow death and Yahoo! tries to revive itself (again). Andrew Tolve reports.
The two retail giants are refocusing to target a more mobile-first, deal-conscious audience with personalized marketing.