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Mobile app growth rates are still rising but app developers are by and large finding greater growth from current users than from newcomers. Today’s apps must strike the right tone and balance in communicating with users to re-engage them if visits and/or spending begin to slip.
iBeacons have become key tools for proximity marketing, among the sharpest weapons that brick-and-mortar retailers have for developing digital engagement with customers. London's poshest shopping venue wants its iBeacons to engage visitors, without sniffing their data. Can it work? Brendan McNally finds investigates.
YouTube introduces live streaming on its mobile app, as the FAA sets new rules for commercial drone operation. Andrew Tolve reports.
Dell, Qantas and Capital One are among the winners at this year’s Corporate Social Media Awards
To get personalization right, consider what wine.com and Room & Board are doing
The proliferation of digital devices, improved Wi-Fi and streaming capabilities are bringing more live events, especially sports, to dedicated audiences on demand. And as Robert Gray reports, the PGA TOUR has teed up an impressive digital service for its most dedicated fans.
School’s out and summer travel season is underway. Mobile first app Hotel Tonight specializes in last-minute bookings.
Google’s Project Tango is up and running, Yahoo's internet business is still for sale, and Lenovo shares big ideas on the future of the smartphone. Andrew Tolve reports.
In an extract from our new 'Incite State of Marketing' white paper, we investigate the top five priorities for marketers in the year ahead.
Confusing customization and personalization is common, but there’s a world of difference between the two.
Mobile payments are thriving in a country where street-smart Brazilians prefer not to have a lot of cash in their pockets.
Smartphones have changed people’s lives in a number of ways, but one of the most dramatic uses may be its use to save lives. That is the raison d'etre of the non-profit Malaria No More. It seeks to be the first mobile-only campaign to defeat a disease.
Microsoft’s smartphone division continues to hemorrhage jobs, as Google launches a suite of impressive mobile platforms and devices at its annual I/O Developer Conference. Andrew Tolve reports.
Susan Kuchinskas examines the hiccups and potential of EMV-enabled credit card transactions. Could m-payments see the biggest benefit?
The National Retail Foundation gives U.S. retailers a mixed report card for their multichannel efforts. And as Susan Kuchinskas reports, there are plenty of missed opportunities.
YouTube begins beta testing a new messenger service, as Apple tries to steady the ship with a massive investment on the ride-hailing front. Genius or desperate? Andrew Tolve reports.
As Brazilian authorities struggle to contain Zika infections and two diseases transmitted by the same mosquito, a number of smartphone applications have joined the fight. Camila Fontana reports from São Paulo
The venerable New York Times remains one of the most read U.S. newspapers in print and online, but it is adapting to include mobile first strategies. David Perpich, senior VP, Product, for The New York Times works with multiple departments including the newsroom, marketing, design, and of course, tech to help chart that course to reaching more readers on mobile devices.
Commuters and urban dwellers alike face perplexing problems of mobility each day; that is the same commute can be considerably longer or more arduous on a given day than the “normal’ routine.
Snapchat indulges big-time video aspirations, Facebook and Amazon just keep on making money, as the smartphone market suffers a brutal quarter. Andrew Tolve reports.