All Latest Articles

Customer service disruption, part three: never underestimate the power of intangibles...

Matt Pigott, (Sep 18, 2016)

Just because you can't see something, doesn't mean it isn't there.

Customer service disruption, part two: how Southwest and Spotify are spreading real love

Matt Pigott, (Sep 18, 2016)

From Southwest Airlines to Spotify: how a little love goes a long way

Customer service disruption: keeping up with the unicorns

Matt Pigott, (Sep 18, 2016)

The fastest growing companies start with a customer-centric attitude. Discover why keeping up is vital to win the hearts and minds of modern consumers

Apps Lag as Retailers Gear Up for Holiday Retail Season

admin, (Sep 6, 2016)

Consumers want mobile shopping. The retailer quandary: a good-enough mobile website; a serviceable app; or a huge investment in a native app. Susan Kuchinskas investigates.

Wilson Goes for Paydirt with Connected NFL Football

admin, (Sep 6, 2016)

Wilson Sporting Goods wants to help make virtually any football fans into National Football League quarterbacks. The company, which makes the pro football league’s official game ball, is launching on September 8th what it calls the first connected football.

Mobile Digest: Facebook built a $200-million satellite to deliver mobile connectivity to Africa. It just blew up.

admin, (Sep 6, 2016)

Andrew Tolve reports on the SpaceX explosion that dealt Facebook's Internet.org a vital blow.

More platforms. More devices. How are brands making sense of (and capitalizing on) increasing customer complexity?

Matt Pigott, (Aug 31, 2016)

Read this, the last in our three-part 'marketing attribution’ series

The big data well – how will it be tapped into and capitalized upon?

Matt Pigott, (Aug 24, 2016)

Marketing Attribution: Second in our three-part series

Bandsintown App Takes Music Discovery Business on the Road

admin, (Aug 22, 2016)

Bandsintown debuted in 2007 as a service on Facebook alerting users, as the name implies, that there are bands in town that they may care about. Eight years down the road, the mobile-first app boasts tens of millions of active users and more than a quarter of a million artists using the service to reach fans.

Musical.ly Maker Cheetah Mobile Exec on Creating Apps, Advertising, & Ratings

admin, (Aug 22, 2016)

Cheetah Mobile may be the largest mobile app developer that no on has heard of. At least that’s what the Beijing-based company’s VP of Global Marketing Aurelie Guerrieri says jokingly. While the parent company not may be a household name, some of its apps certainly are including Musical.ly and Clean Master. Guerrieri discusses in-app advertising, app ratings, and ad blockers with OMM's Robert Gray

Mobile Digest: Has Facebook finally solved the teen riddle?

admin, (Aug 22, 2016)

Facebook launches a gaming platform and a teens-only app to help woo its most elusive demographic. Andrew Tolve reports.

Marketing Attribution: data is power, so long as you know how to interpret it

Matt Pigott, (Aug 16, 2016)

Marketing Attribution: first in a three-part series

Augmented Reality Helps "Pokémon Go" Players & Advertisers Try to Catch ‘Em All

admin, (Aug 8, 2016)

Augmented reality has gone mainstream thanks to Pokémon Go, which has attracted even jaded New Yorkers into the game. And as Hans Klis reports, with so many young players, savvy retailers are using the game to try to catch ‘em all.

Latin America: Increasing Mobile Payment Adoption Part 2

admin, (Aug 8, 2016)

The countries of Latin America offer unique and compelling opportunities for mobile payments, especially given the proliferation of mobile devices in the region. But as Ruben Martinez reports from Bogota in this final installment, there are significant cultural and technological hurdles to clear before uptake becomes widespread.

Mobile Digest: Verizon mops up the Yahoo! mess for $4.83 billion

admin, (Aug 8, 2016)

The year-long debacle of Yahoo! trying to sell off its mobile assets is over. Verizon is the (lucky?) winner. Andrew Tolve reports.

Latin America: Increasing Mobile Payment Adoption Part 1

admin, (Jul 25, 2016)

The countries of Latin America offer unique and compelling opportunities for mobile payments, especially given the proliferation of mobile devices in the region. But as Ruben Martinez reports from Bogota in the first of two installments, there are significant cultural and technological hurdles to clear before uptake becomes widespread.

IMAX CMO: Using Mobile's Small Screens to Market the IMAX Big-Screen Experience

admin, (Jul 25, 2016)

IMAX is a company known for showing films on its large-scale screens, but it has a distinct mobile marketing plan.

Mobile Digest: Pokémon Go smashes records, sets off alarm bells

admin, (Jul 25, 2016)

Pokémon GO has transcended mere app-hood into a global phenomenon that is as bizarre as it is irresistible. Andrew Tolve reports.

Content and the platform puzzle: how the Discovery Channel solved it

Matt Pigott, (Jul 22, 2016)

The third and final installment of our three-part series on content and the art of brand storytelling.

Can fewer touchpoints lead to less CMO stress and happier customers?

Matt Pigott, (Jul 22, 2016)

Plus…how Disney is knocking personalization out the park!

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