All Latest Articles

Appetite for Disruption: Mobile Marketing & Bots, Ad Blocking & “App-athetic” Users Part 2

admin, (Nov 28, 2016)

Mobile marketing is entering yet another exciting era. Email, apps, notifications, and chat have produced unique opportunities, while the rise of the bots, improved machine learning, virtual reality, and other innovations are creating new ways to gain consumers’ interest and importantly, their trust in the age of ad blocking and “app-athetic” users. But keeping both remains a challenge.

Mobile Digest: US government cracks down on smartphone use in cars

admin, (Nov 28, 2016)

Black Friday sales soar on mobile devices, as the US Department of Transportation issues new distraction guidelines for smartphone makers. Andrew Tolve reports.

Appetite for Disruption: Mobile Marketing Matures but Faces New Challenges with Bots, Ad Blocking & “App-athetic” Users

admin, (Nov 14, 2016)

Mobile marketing is entering yet another exciting era. Email, apps, notifications, and chat have produced unique opportunities, while the rise of the bots, improved machine learning, virtual reality, and other innovations are creating new ways to gain consumers’ interest and importantly, their trust in the age of ad blocking and “app-athetic” users.

The Future of Financial Services: Digital Disruptions Bring Challenges, Opportunities Part 2

admin, (Nov 14, 2016)

The future of digital banking holds great promise for consumer convenience, innovation, and growth opportunities for legacy institutions as well as startups.

Mobile Digest: Donald Trump victory ushers in unknown era for mobile industry (and America)

admin, (Nov 14, 2016)

Is the mobile industry responsible for Donald Trump's shocker? Are there regulatory concerns moving forward? Andrew Tolve reports.

CTA's Gary Shapiro Abbreviated Preview of CES '17: AI, VR, AR, mHealth

admin, (Oct 31, 2016)

Consumer technology trends are moving rapidly and offer the promise of keeping us virtually connected to loved ones who are thousands of miles away in reality or to see completed projects augmented in our own reality.

All Politics Is Local, but All Political Ad Spending Is Not

admin, (Oct 31, 2016)

Is campaign advertising leveraging local and mobile? Susan Kuchinskas reports.

Press registration open for the Open Mobile Summit

admin, (Oct 18, 2016)

Open Mobile Media has announced that press registration is now open for the Open Mobile Summit (Nov., 29-30 Mission Bay Conference Centre, San Francisco, USA). With very limited press passes available, press is advised to register ASAP if they’d like to join the hottest C-level execs from Home Depot, NFL, Unilever, Instagram, Facebook, Argo Design and many more.

Pokémon Go Slow Down: Making Sure Apps Don’t Kill

admin, (Oct 17, 2016)

Do app makers have a responsibility to make sure their apps are used safely? Susan Kuchinskas reports.

The Future of Financial Services: Digital Disruptions Bring Challenges, Opportunities

admin, (Oct 17, 2016)

The future of digital banking holds great promise for consumer convenience, innovation, and growth opportunities for legacy institutions as well as startups.

Mobile Digest: Samsung hemorrhages billions as it terminates Galaxy Note 7

admin, (Oct 17, 2016)

The Galaxy Note 7 debacle has finally come to an end. Will Samsung rebound? Andrew Tolve reports.

Over 500 Chief Product Officers, SVPs, VPs and Heads of Product, Marketing and UX Designers gather in San Francisco For The Open Mobile Summit

admin, (Oct 5, 2016)

SAN FRANCISCO – The 8th annual of the Open Mobile Summit San Francisco 2016 (Nov 29-30), will bring 500 brands to share what it takes to deliver real mobile engagement and retention with a seamless omnichannel experience.

UNICEF Channels the Force & Kid Power to Feed Malnourished Children

admin, (Oct 3, 2016)

UNICEF is harnessing the Force in a two-pronged battle against obesity and malnutrition. The U.S. arm of the United Nation’s organization is using Star Wars as part of the UNICEF Kid Power mobile campaign’s theme. UNICEF claims to have created the first Wearable-for-Good (it even trademarked the term).

mHealth Checkup: Developers Aim to Help Apprehensive Users Relax

admin, (Oct 3, 2016)

Stress levels are rising and app developers are trying to ease anxiety through a variety of virtual and real-world techniques. Siegfried Mortkowitz reports…

Seriously: Don’t Download the “Best Fiends” Social Mobile Game

admin, (Oct 3, 2016)

A negative campaign has had some positive effects for a mobile social gaming platform maker, Seriously. The company’s mobile viral video is notable by warning people “not to download” the game and also for enlisting a network TV star alongside famous YouTube celebrities.

Mobile Digest: Google poised to revolutionize its mobile offerings

admin, (Oct 3, 2016)

Google is expected to debut the new Google phone at its Oct. 4 event and may fuse its two operating systems, Android and Chrome, into one. Andrew Tolve reports.

Social Advertising Goes Native on Facebook, Snapchat, Other Platforms

admin, (Sep 19, 2016)

Native social advertising is one of the fastest-growing mobile ad formats but are these campaigns scoring with consumers? Susan Kuchinskas reports…

Location-based Mobile Advertising: Is Hijacking Customers a Niche or Bonanza?

admin, (Sep 19, 2016)

Meat Pack, a trendy shoe store in Guatemala City uses a novel and audacious marketing strategy to “hijack” customers using short-term offers to lure consumers away from rival stores. Siegfried Mortkowitz reports

Skyhook Scores with Proprietary Mobile Location Services

admin, (Sep 19, 2016)

Mobile location services company Skyhook helps companies monitor locations, trigger events, and provide context for consumer behavior. David Barstow, VP of product for Skyhook discusses the company’s unique tracking technology with Open Mobile Media’s Robert Gray...

Mobile Digest: iPhone 7 surges on momentum of global Samsung recall

admin, (Sep 19, 2016)

With Samsung's Galaxy Note 7 on fire (literally), all the iPhone 7 had to do was show up to the party. Andrew Tolve reports.

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