All Latest Articles

The NFL’s L.A. Rams Engage & Enfranchise Fans in First Social Media Uniform Vote

adaptive, (Mar 28, 2017)

The NFL’s Los Angeles Rams hit paydirt with a first-of-its-kind social media campaign that not only engaged fans, but also enfranchised them with a stake in the team's decision making.

The NFL’s L.A. Rams Engage & Enfranchise Fans in First Social Media Uniform Vote

adaptive, (Mar 28, 2017)

The NFL’s Los Angeles Rams hit paydirt with a first-of-its-kind social media campaign that not only engaged fans, but also enfranchised them with a stake in the team's decision making.

In TUNE with Mobile Analytics and Marketing in ’17

adaptive, (Mar 28, 2017)

TUNE survey of marketers looks at four burning issues for the coming year. Susan Kuchinskas reports.

In TUNE with Mobile Analytics and Marketing in ’17

adaptive, (Mar 28, 2017)

TUNE survey of marketers looks at four burning issues for the coming year. Susan Kuchinskas reports.

Mobile Digest: Uber faces its darkest hour

adaptive, (Mar 28, 2017)

From car crashes to senior leadership departures, the mobility startup is desperate to turn the page. Andrew Tolve reports.

Mobile Digest: Mobile World Congress shines spotlight on connected living

adaptive, (Mar 13, 2017)

Smartphones can’t carry a trade show the way they once did, but MWC 2017 made up for it with a strong focus on the Internet of Things. Andrew Tolve reports.

JLR and Shell Roll Out Mobile Payments at the Pump

adaptive, (Feb 27, 2017)

Jaguar-Land Rover (JLR) and Shell are literally rolling out a new mobile payment system, allowing consumers in the U.K. to pay at the pump from their vehicles’ touch screen. And as Robert Gray reports, the new platform may drive more adoption of mobile payments.

BMW: Driven to Make a Mobile Platform Play

adaptive, (Feb 27, 2017)

With technology and demographics making the future of auto sales murky, BMW moves into ride sharing. Can a carmaker morph into a mobile platform provider? Susan Kuchinskas investigates.

Mobile Digest: Google sues Uber for stealing self-driving car tech

adaptive, (Feb 27, 2017)

Theft. Deception. Betrayal. The latest Uber-Google saga has all the makings of a Hollywood classic. Andrew Tolve reports.

Delivering the personal touch: don't creep out your customers

Matt Pigott, (Feb 14, 2017)

Last in a four-part series on personalization in 2017

Delivering the personal touch: why more brands are turning to voice

Matt Pigott, (Feb 14, 2017)

Third in a four-part series on personalization in 2017

Ever-present Emojis Sell Safe Sex, Tacos, and More to Millennials

adaptive, (Feb 13, 2017)

Emojis are ubiquitous: on smartphones, tchotchkes, and even a forthcoming film. They are also increasingly a preferred method of communicating, especially by millennials on mobiles. And as Hans Klis reports, given the popularity of the symbols, they are also creating useful ways to communicate marketing messages and more.

PGA TOUR & EZLinks Tee Up Golf Industry Synergy with New Mobile Service

adaptive, (Feb 13, 2017)

The PGA TOUR’s latest mobile venture uniquely promotes its own sport among fans and players, helps support golf courses, and generates revenue for itself and its playing partner, EZLinks Golf.

Mobile Digest: Snap looks to follow in Facebook’s footsteps with massive IPO

adaptive, (Feb 13, 2017)

Snap may be the next big money maker to emerge from Silicon Valley’s mobile renaissance. Or it may go bust. Andrew Tolve reports.

Delivering the personal touch: NASCAR's big data drive

Matt Pigott, (Feb 1, 2017)

Second in a four-part series on personalization in 2017

NFL Mobile's Playbook for Paydirt

adaptive, (Jan 30, 2017)

NFL Media’s drive for mobile expansion is hitting paydirt. The league has overhauled its fan-facing app and mobile website to streamline offerings for easier navigation and of course, increased engagement. Jazz Singh, NFL Media’s director of product for mobile and connected devices, joined the most popular U.S. sports league two years ago from Pivotal Labs.

User Experiences for Mobile: Here Comes the Future Part 2

adaptive, (Jan 30, 2017)

The mobile user experience has become a high-stakes moment. There are more options than ever fighting for screen space and user loyalty while at the same time mobile device users have become much savvier and expectations are greater than ever in the smart device era.

Mobile Digest: Samsung reveals the secret to its extraordinary battery blunder

adaptive, (Jan 30, 2017)

The results as to why Samsung Galaxy Note 7s combusted around the globe are in, and it’s not pretty for Samsung. Andrew Tolve reports.

WhoSay CEO: On Creating Better Mobile Ads

adaptive, (Jan 9, 2017)

WhoSay created a social media platform for celebrities to control the conversation in social media. But the company has done more than that, WhoSay has leveraged the social side of its business to create ads that it claims are not only best in class, but “best ever” in mobile media.

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