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The following is a summary of the session "Build Meaningful Connection with a Brand That Stands for Something" from Incite Summit: East.
Toyota, Walmart, Target, and McDonald's are taking enormous strides to connect with the next generation of multilingual, multicultural customers
By building real relationships, Dell is capitalizing on social's most sought-after leaders
Cara Cummings from Fizzl Media shares her top pieces of wisdom from this year's event
When I started at Incite Group, almost two and a half years ago, I didn’t know the first thing about marketing
Communicating value to consumers is an on-going action that all brands need to be fully engaged with.
Use data gathered across touchpoints to better understand your customers' needs.
An interview with Ramkumar Ravichandran
Insights from American Express, Southwest, and Symantec from #CSMCS
Insights from Hyatt Hotels, Time Warner Cable, and Conversocial at #CSMCS
Your audience is more diverse than ever, take care to make marketing that's still relevant.
If brand journalism is on the rise, thank McDonald’s for laying its foundations a little more than a decade ago.
Data literate consumers get better products, services, and experiences. Businesses get more accurate, holistic, and actionable data.
Our European correspondent Nelsy Rodriguez gives us the update on Europe's most impressive tech developments across industries.
"These quants need to watch Pixar’s 'Inside Out.'"
Marketing is changing—fast
It's not easy, but it's crucial.
Smart mirrors, instant shipping, social shopping—it's not science fiction, it's already happening.
There’s no shortage of excellent marketing being done by brands big and small.
UGC continues to impress brands with its effectiveness.