What presentations will I hear if I purchase these materials?

If you decide to purchase the conference materials, you'll get access to all the following speeches and presentations:

• Scale up your social media into a comprehensive, company-wide and well-defined strategic effort.

  Josh Karpf, Senior Manager Digital Media Communications, PepsiCo

  Paul Butcher, Head of Digital Media, Citi

  Download this Recording

• Leverage the power of your employees - and turn them into effective brand ambassadors

  Connie Burke, Communications Manager, Social Media, General Motors

  Steven Gangbar, Director of Social Media, SunLife

  Sameer Vasta, Social Media Strategist, World Bank

  Download this Recording
  

• Integrate social media into your marketing mix - and full leverage social's power

  Steve Arbaugh, Vice President of Brand Alignment and Experience, Interface Americas

  Lisa D'Aromando, Social Media and Communications Associate, Virgin Mobile USA

  Aaron Strout, Chief Marketing Officer, Powered Inc

  Download this Recording
  

• Reputational risk: How to spot early warnings of trouble for your brand

  Shashi Bellamkonda, Social Media Swami, Network Solutions

  Jennifer Vogel, ommunications Manager, Rainforest Alliance

  Download this Recording
  

• Understand and fully utilize the wealth of data that social media delivers

  Stefan Heeke, Director - Online Marketing, Siemens

  Kelly Feller, Senior Social Media Strategist, Intel

  Download this Recording
  

• Best practice for using Twitter to achieve your communications and marketing goals

  Esteban Contreras, Social Media Manager, Samsung

  Download this Recording
  

• Take advantage of location-based social networks to better engage with potential customers

  Alice Lankester, Vice-President, Marketing, Loopt

  Download this Recording
  

• Conversation skills: How to win friends and influence people

  Bill Tolany, Head of Integrated Media, Whole Foods Market

  Heather Oldan, Director of US Communications, McDonald's

  Download this Recording
  

• Key performance indicators: How to define the value of social media foryour business

  Christina Stahler, Head of Consumer Insights, Sony

  Lisa Foley, Social Media Manager, Mars

  Download this Recording
  

• ROI: Assess its importance and discover its effectiveness as a social media metric

  Firouzeh Murray, Group Marketing Manager, Small Business Division, Intuit

  Don Bartholemew, ice-President, Digital Research, Fleishman Hillard

  Download this Recording
  

• Social media metrics: How the communications/marketing executive can effectively measure success

  Michelina Mantas, Director of Digital and Social Media, Sears

  David Carter, Chief Technology Officer and Co-Founder, Awareness Inc

  Download this Recording
  

• Extracting the maximum value from YouTube - the Johnson & Johnson story

  Robert Halper, Director, Video Communications, Johnson & Johnso

  Download this Recording
  

Purchase the materials now and see what all the fuss is about!