Connect with Facebook to download an exclusive interview with Frank Eliason, Senior VP of Social Media at financial services giant, Citi.

Frank made waves in the world of corporate social media as the man behind @comcastcares, and has since written a book, @Your Service, about how social media can enhance customer service delivery.

Frank was speaking to Nick Johnson at Useful Social Media's Social Media for Customer Service" Summit, held in London in April 2012.

Download the interview by connecting with Facebook using the button below:

To learn more about how your business can use social media to deliver better customer service, check out the forthcoming Social Media for Customer Service Summit, taking place in New York in October. While the conference is still in production, we have already confirmed contributions from companies like Best Buy, Samsung, Coca Cola and Whole Foods. Find out everything you need to know at