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Opening Keynote: CMOs and CEOs
CEO’S and CMOS have a vital role to play in leveraging social across business. Hear leading c-suite executives share their views from the top, as someone in control of the entire strategy.
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Panel Discussion Session:
Part one: How to 'upscale' your brand: Learn how to grow socially, increasing resources and delegate out.
- Understand how to map out your organisation internally so you can create a system which allows full integration across the business.
- Planning the system, workflows, and developing the infrastructure to roll out training across employees who can ultimately respond on behalf of the company.
- Plan the level at which cross collaboration is essential so you can decide when to collaborate.
- Overcome conflicts of interest across multiple departments and guide your team to the same business goals.
Part two: Discover how to actually collaborate cross-departmentally - how to make it work both locally and globally.
- Cross Collaboration: Learn how to actually collaborate after you have setup up the system to ensure brand consistency.
- Engage across multiple markets: Ensure you can deploy you brands message both locally and globally.
- Create a unified face from multiple departments: speak with one brand voice and strive towards the same business goals.
- Map out the triggers which provoke different departments getting involved: so you can plan ahead and ensure internal communication is as responsive as possible
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Coffee Break
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Engage your community and advocates: Become a part of your community, identify new engagement opportunities and engage with purpose.
- Identify relevant and targeted online discussions so you can decide where your company should be engaging.
- Learn how to engage with external communities to become a thought leader, providing valuable information to drive leads back to your website and enhance reputational lift.
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How to Create a Social Media Content Strategy
Discussion one- Create an internal content strategy: Learn how to set up internally to have continuous stream of content.
- Internal responsibility and workflow
- Work with agency's: understand how to create consistency between internal content creation and outsourced content, ensuring consistency across the brand.
Discussion two- Segment your mass audience into niche groups: Engage in a way which sparks their needs, interests and response.
- Spot an audience: Take your global brand, mass community, break them down and spot small distinct communities
- Identify your community’s needs: Create identities for your individual target customers so you can understand what they need.
Discussion three- Determine which social networks are best for your business: Identify the right platforms and audiences to share your content with and leverage your content distribution.
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Lunch
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Track One
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Track Two
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Identify your key influencers: B2C
Discover how to identify, engage and amplify influencers and advocates
- Identify those key influencers who have a large, established audience who cares about what your business offers.
- Understand how to develop relationships with these high-value individual influencers
- Leverage these key influencers to become brand ambassadors for your company.
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Identify industry key influencers: B2B
Become a thought leader in your industry and leverage your brand ambassadors.
- Build a network of influencers: Identify who should become a part of your brands voice.
- Understand how to develop relationships with these high-value individual influencers
- Spark your influencer’s interest, get them on board and broaden your content reach.
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Interactive content for B2C Business
Create exciting, useful and valuable content which increases engagement, triggers a response and drives online sharing to broaden your company’s reach
- Identify your consumer and analyse what is of value to them
- Produce content to your consumers’ needs that is relevant, valuable and aligned with your brands objectives.
- The distinction between ‘useful’ and ‘engaging’ content: Create an emotional connection with your brand via experimental marketing
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Content creation for B2B business
Create a story through your brand:understand how to take a business facing brand and create content to appeal to your different stakeholders.
- Understand what you want your content to achieve and identify the most appropriate stakeholders groups to target.
- Take your brand and create excitement around the industry you work in through interactive content.
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Coffee
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Discover different engagement platforms and content sharing opportunities: Understand which tools are best for managing content publication, and which work best for certain types of content.
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Facebook
- Create a Facebook strategy
- How to build super fans through Facebook who will actually engage with your brand.
- Use Facebook targeted posts to improve your Facebook engagement
- Future of paid media including Facebook sponsored stories
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Youtube Visualise your consumers experience – how to generate interest via video and create value which is worth watching
Google+ Take advance of a smaller audience and less noise: boost engagement level with real fans
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Twitter
- Build your twitter community: Learn how to use twitter hash tags most effectively.
- How to track twitter interaction and enhance your customer support
- Understand how effective paid media such as Twitter promoted tweets is becoming for brands.
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Drive engagement through PInterest: Understand how to create images which tell a story and capture the attention of your online audience
Instagram for business: How to target mobile users with a social media campaign based on photo sharing.
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