The Corporate Social Media Summit is back and it will be bigger and better than last year.


Take a look at our senior corporate speakers from last year...

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Rohit Bhargava

Senior Vice President, Global Strategy & Planning

Ogilvy + Author of Likeonomics

Chairman of the Corporate Social Media Summit

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Rohit Bhargava is a marketing expert and leading voice on how to bring more humanity back to business through social media and storytelling. Rohit is a founding member of the world's largest team of social media strategists at Ogilvy, and is currently a member of the Global Strategy & Planning group at Ogilvy where he has led engagements for some of Ogilvy's largest clients including Intel, Bayer, the CDC. His second book called LIKEONOMICS was published in May of 2012, features a cover endorsement from Deepak Chopra and is a #1 Global Marketing bestseller. Rohit has written more than 1000 articles of marketing advice on his personal blog Influential Marketing and still wishes he had more time to blog! He is also the best selling author of Personality Not Included (McGraw-Hill), a book about how to effectively build a brand personality which has been translated into 9 languages. His writing and ideas have been featured in media globally including Fast Company, Inc, The Guardian (UK), MarketingChina, New York Times and other suitably impressive places. He teaches marketing at Georgetown University and is a frequent "non-obvious" keynote speaker on business topics around the world.

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Bill Tolany

Head of Promotional Commerce

Whole Foods Market

Presentation Title: Incorporate commerce into your broader social media strategy to directly impact your bottom line

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Laura Fink

Vice-President Social Media

American Express OPEN

Presentation Title: Improve your consumer engagement by way of a more advanced social media strategy to inspire even better brand interaction

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Jill Hunley

Vice President of Global Social Media and Online Engagement

AVG Technologies

Presentation Title: Improve your consumer engagement by way of a more advanced social media strategy to inspire even better brand interaction

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Anna Ketting

Head of Social Media

Air France KLM

Presentation Title: Incorporate commerce into your broader social media strategy to directly impact your bottom line

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Rachel Tipograph

Director, Global Digital and Social Media

Gap

Presentation Title: Improve your consumer engagement by way of a more advanced social media strategy to inspire even better brand interaction

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Kip Wetzel

Executive Director - Escalations & Social Strategy

Comcast

Presentation Title: Create a more robust and responsive customer service function: Turn your customers – and your critics – into brand ambassadors

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Todd Blecher is a communications director in Boeing's corporate office in Chicago. He is helping lead the company's use of digital communications strategies and tools. That effort includes distributing content through www.boeing.com, www.facebook.com/boeingstore, www.youtube.com/boeing, www.flickr.com/theboeingcompany, and Twitter accounts @boeing, @boeingairplanes, @boeingdefense, and @boeingcareers among others. Blecher has been with Boeing for 14 years, holding media relations and finance communications positions in Corporate, Commercial Airplanes, Defense & Space, and Government Operations prior to his current role. Before joining Boeing he was a reporter for Bloomberg News, where his primary role was covering the business of the U.S. Defense Department. He holds a master's degree in International Transactions from George Mason University and a bachelor's in Economics from Penn State University.

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Andy Markowitz

Director, Global Digital Strategy

General Electric

Presentation Title: Global versus Local: Manage multiple identities whilst maintaining brand identity on a universal scale

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Andy leads a Global Digital Strategy Group across GE with a focus on driving stakeholder connection and commercial acceleration. The COE will drive first-class digital capabilities in areas including, strategy, search, content, social media and customer engagement. In addition, the group focuses on training and development to help businesses gain marketplace understanding by driving scale, providing external perspective and identifying customer points of relevance.

Prior to GE, Andy worked at Kraft Foods, Inc., where he was Director, Digital Services, leading a Center of Excellence for all Digital activity including: digital strategy, on-line media, creative agency relationships, social media marketing, search engine marketing, standards & training. In this role, he led efforts to create scalable best practices by providing thought leadership in the management and development of a wide range of on-line marketing principles, a pipeline of emerging media opportunities, and leading the digital medium towards accountability for Kraft brands.

Before joining Kraft, he worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris, and Lintas.

He is a frequent industry speaker and was recently named as one of the IMedia 25: Internet Marketing Leaders and Innovators.

Andy graduated from Indiana University and currently lives in NY with his wife and 2 children.

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Nathan Bricklin

Senior Vice President - Head of Social Business Strategy

Wells Fargo

Presentation Title: Lay the foundations for long-term business success: Structuring, embedding, operationalizing and communicating social media inside your organization

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Nathan Bricklin, A 20-year Wells Fargo veteran, is senior vice president and head of Social Strategy, which is part of the company's Wholesale Services Group. His team is responsible for developing strategies that help Wells Fargo use social business process and social media tools to advance internal collaboration, reduce operating costs, increase sales and accelerate innovation. In addition, he is charged with creating a center of excellence for education and best practices to drive a collaborative culture throughout the Wholesale Banking Group.

Nathan's career at Wells Fargo started in marketing and product management and during his tenure Nathan has managed the Premier Banking program, the Private Client Service Center, the Consumer Deposit group and the Discount Brokerage Business. Prior to his current role, Nathan was part of the team that launched the Commercial Electronic Office® (CEO®) portal, and he led the Internet and Intranet customer experience teams for more than 10 years.

He earned a bachelor's degree in finance and investments from Babson College and an MBA from the University of California at Berkeley.

Nathan serves as a mentor at BUILD, a youth business incubator in Oakland, Calif., and is a board member for The Creek Youth Center, an after-school program for middle school students in Walnut Creek, Calif.

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Heather Oldani

Director, U.S. Communications

McDonald's

Presentation Title: Reputation preservation and enhancement: Use social media to maximize the impact of your brand

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Steve Field

Director of Digital Media

BAE Systems

Presentation Title: Global versus Local: Manage multiple identities whilst maintaining brand identity on a universal scale

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Steve Field is the director of digital communication for BAE Systems, Inc., the American subsidiary of BAE Systems plc. In this role, he oversees digital strategy, social media, online communication and e-advocacy for one of the world's largest defense, aerospace and security companies.

Prior roles with BAE Systems include director of marketing communication for the company's global land and armaments business, and senior media relations manager for the U.S. combat vehicles division.

Before coming to BAE Systems, Steve was an account manager at Edelman Digital, specializing in online public affairs campaigns for corporate and nonprofit clients. Previously, he has been a public affairs officer and spokesman for the United States Army, holding positions at Fort Lewis, Wash.; Fort Meade, Md.; and The Pentagon. It was while at the Pentagon that he began his digital career as an early military blogger.

Steve has also held communications positions at a major Washington think tank, with a member of Congress and at a boutique lobbying firm.

Steve graduated magna cum laude with a degree in Communications, Legal Institutions, Economics and Government (CLEG) from American University in Washington, D.C., and a Master's degree in Communications from the Johns Hopkins University. He is also a member of Phi Beta Kappa and is a graduate of the U.S. military's Defense Information School.

Steve is a extreme fan of Chipotle burritos and is bringing back the high-five.

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Jessica E. Gioglio

Public Relations and Social Media Manager

Dunkin' Brands, Inc.

Presentation Title: Design an internal governance model to train and create employee brand ambassadors - not liabilities

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Jessica Gioglio is the public relations and social media manager for Dunkin' Donuts. In this role, Jessica works with a cross-functional team to manage Dunkin' Donuts' social media strategy and social engagement campaigns on Facebook, Twitter, Google+, and more. In 2011, Jessica launched the company's first-ever blog, "Behind the Beans," which is dedicated into highlighting what's brewin' at Dunkin' Donuts.

Prior to joining Dunkin' Donuts, Jessica held public relations roles at TripAdvisor, State Street and Comcast. An avid writer and photographer, Jessica also started The SavvyBostonian, a local lifestyle blog covering Boston events, restaurants, and more.

Jessica holds a bachelor of science in marketing from Bentley University, with a minor in public relations.

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Dipayan Gupta

Social Media Strategist

New York Life Insurance

Presentation Title: The impact of social media: Should you look further than ROI to assess success?

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Jessica Berlin

Head of Social Media

American Eagle Outfitters

Presentation Title: Creating marketing synergy: Boost your external impact by developing a fully-integrated marketing mix

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Oliver Fleischhut

Director, Online Communications

Siemens

Presentation Title: How gamification can boost customer interactions, train staff and improve stakeholder engagement

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Chris Smith

Senior Vice President, Social Media

Bank of America

Presentation Title: Design an internal governance model to train and create employee brand ambassadors - not liabilities

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Chris Smith is SVP, Enterprise Social Media Marketing for Bank of America Corporation. Chris manages the Social Center of Excellence responsible for standing up and managing bank presence across the leading social networks.

Prior to Bank of America, Chris was Director of Product Marketing and Promotions for America Online and Netscape Communications. Prior to AOL, Chris was a Senior Consultant for Andersen with a focus on client-server applications.

Chris has a BS from the McIntire School of Commerce at the University of Virginia with a focus on Finance and Information Systems. He also studied Archaeology and Anthropology at the University of Texas @ Austin while on sabbatical from Netscape.

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Emily Berg

Senior Vice President of Enterprise Social Media

Bank of America

Presentation Title: Design an internal governance model to train and create employee brand ambassadors - not liabilities

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Emily Berg is SVP, Enterprise Social Media Marketing for Bank of America Corporation. Emily manages the operations and teams supporting the strategy as well as day-to-day activities of bank presences on Facebook, Twitter and YouTube.

Prior to Bank of America, Emily worked at Wachovia Bank for a combined 8 years, and recently was VP, Marketing Consultant focusing on integrated campaigns, sales training, acquisition and retention. Emily also worked at other public and private financial services companies including Royal & SunAlliance, where she spent 2 years as a Communications Manager.

Emily has a BS in Business Administration from Millersville University in Pennsylvania with a focus on Marketing.

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Brandy King

Senior Manager of Communications

Southwest Airlines

Presentation Title: Reputation preservation and enhancement: Use social media to maximize the impact of your brand

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As a primary spokesperson for the nation's largest airline, Brandy King intimately understands the power of the press and the impact of a positive corporate reputation.

Brandy has more than 14 years of PR and media experience, having spent two years as a producer for a television station in Dallas, Texas before joining Southwest Airlines.

Brandy learned the importance of the media while working on the other side of the industry.

Now Senior Communications Manager at Southwest Airlines, Brandy focuses on communicating to internal and external audiences with an emphasis on protecting the Company's reputation. Brandy's specialty is creating strategic communication plans that guide the Company through tough decisions by taking complex issues and re-packaging them for the greatest impact on a targeted audience.

In addition to crisis management, Brandy oversees the airline's Emerging Media channels. She works closely with a Team of Employees to monitor, respond and position the Company within the online space.

A Dallas native, Brandy hails from Texas State University where she received a Bachelor's Degree with a double major in Political Science and Communications.

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Lars Silberbauer

Head of Social Media

Lego

Presentation Title: The impact of social media: Should you look further than ROI to assess success?

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Jonathan Young

Vice President, Social Media & Digital Communications

Citi

Presentation Title: Reputation preservation and enhancement: Use social media to maximize the impact of your brand

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Samantha Skey

Chief Revenue Officer

Recyclebank

Presentation Title: How gamification can boost customer interactions, train staff and improve stakeholder engagement

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Chief Revenue Officer Samantha Skey is responsible for building a sustainable profit model for Recyclebank, monetizing all consumer touch-points. Before joining Recyclebank, Skey was chief marketing officer of Passenger, the social software innovator. Before working at Passenger, she served as executive vice president of development at for Alloy Media & Marketing. Skey has also managed advertising and sponsorship divisions of Disney and CNET, and worked in digital marketing at Interactive Imaginations (now 24/7 Real Media). She currently serves on the board of ad:tech. Skey received her B.A. in comparative literature from Hamilton College. She enjoys fairy fashion shows with her 6-year-old, tower-building with her 2-year-old, and surfing with her husband.

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Vanessa Sain-Dieguez

Director, Social Media Planning & Integration

Hilton Worldwide

Presentation Title: Create a more robust and responsive customer service function: Turn your customers – and your critics – into brand ambassadors

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David Weiner

Corporate Communications

PepsiCo

Presentation Title: Techniques to stop, look and listen to what is being said about your brand on social media channels

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William Carafello

Marketing Director

New Jersey Devils

Presentation Title: Techniques to stop, look and listen to what is being said about your brand on social media channels

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Gregory Hedges

Managing Director Social Business

Protiviti

Presentation Title: The impact of social media: Should you look further than ROI to assess success?

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As Managing Director Social Business for Protiviti , I am part of a global risk consultancy with 70 offices in 20 countries. We help organizations create social business strategies to engage- not manage- their customers. We also help companies build internal communities that improve business processes.

Because we are a risk consultancy, clients engage us to work with some of the most challenging communities, such as those where conversation is regulated by FINRA or other laws and regulations. Even in this setting, open, honest exchange still takes place. I also spearhead Protiviti's association with The Community Roundtable because we are both committed to uncovering objective measures and practical means to help our clients advance their social business capabilities-- even when there are significant constraints.

What I enjoy the most about consulting is sharing with executives what everyone in their organization is thinking, but no one is saying. As we continue to consult with clients, though, we will eventually need to do less of that. When communities mature to a level of openness and honesty where all members realize that Bad News is Good News, management has more time to respond, not just react, to what they learn in their communities. Then I know for sure we have delivered value.

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Ted Murphy is a dynamic serial entrepreneur who has founded six companies since 1994. In 2005 Ted introduced PayPerPost to the social media marketplace, which later became IZEA, today's global leader in social media sponsorship. This once disruptive medium is now a staple in marketing strategies for local businesses and top brands around the world. Ted grew IZEA to a network of 700,000 influencers and 50,000 brands that span several platforms - SocialSpark, SponsoredTweets, WeReward, IZEA Media and Staree. Under Ted's leadership, IZEA became publicly traded in May 2011.

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Jim Rudden is responsible for all aspects of Spredfast's marketing efforts as well as overall customer success. Prior to Spredfast, Jim was VP of Global Marketing at Lombardi Software (acquired by IBM). He has more than 20 years experience in software marketing and implementation in the areas of enterprise software. Jim holds a B.A. in American Studies from Stanford University.

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Molly Kittle

VP of Digital Strategy

Bunchball

Presentation Title: How gamification can boost customer interactions, train staff and improve stakeholder engagement

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Molly Kittle joined Bunchball at the beginning of 2008 and has a proven track record of helping to create successful gamification programs, powered by Bunchball's industry leading products and solutions, for companies including NBC, Warner Bros., MySpace, Hasbro, UBM, Comcast, and ABC. In her role as VP Digital Strategy, she continues to provide consultation for how gamification can best be used within the context of client's holistic engagement strategy. From workshops to ongoing client feedback, Molly is personally invested in our client's success. Prior to Bunchball, Molly held roles in Sales and Customer Advocacy at Macrovision and ZeroG Software. Molly has a BFA in Experimental Theatre from NYU, and isn't afraid to use it.

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Lance Neuhauser

CEO & Founder

The Echo System

Presentation Title: Using the social media data you gather to inform future brand strategy

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Susan Marshall

Sr. Director Product Marketing

ExactTarget

Presentation Title: Global versus Local: Manage multiple identities whilst maintaining brand identity on a universal scale

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Susan is a 15 year technology veteran who's been deeply involved in the rapid evolution of digital video, audio, mobile, social and data management technologies. Before joining ExactTarget as Sr. Director Product Marketing, Susan was the VP of Marketing at ChaCha, leading early stage branding and consumer awareness initatives for the mobile startup. Prior to ChaCha, Susan worked at Apple and led marketing and product development for several offerings before heading up marketing and product management efforts on .Mac (now iCloud) - Apple's online services group.

Pre-Apple, she was with Macromedia (now Adobe) where she oversaw product marketing initiatives for Flash and Dreamweaver. She led the successful integration of server-side development technologies from two key acquisitions establishing Dreamweaver and Flash as the undisputed leaders in professional web application development.

Her earliest work in marketing goes back to 1995, working with Kai Krause, software artist, user interface designer and founder of MetaCreations Corp. Born and raised in Indianapolis, she is married and is busy with a seven year old, twin five year olds and a rescue dog named Nora.

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Sebastian Hempstead

VP North America

Brandwatch

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Sebastian is Brandwatch's VP for North America. For the last three years at Brandwatch, he has worked with clients at global agencies and brands across multiple industry sectors on a range of social media monitoring projects. He recently opened the Brandwatch US office and has a keen interest in helping clients utilise the social media data that Brandwatch provides, turning it into actionable insight that helps solve social media business challenges. Starting out at IBM, Sebastian was previously the Commercial Manager at 328 Media responsible for print and online revenue.

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Laura O’Shaughnessy

Founder & CEO

SocialCode

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Laura O'Shaughnessy is the Founder and CEO of SocialCode, the leading social advertising agency pioneering the way for performance marketing on Facebook and Twitter. Laura founded SocialCode to help brands easily access their social intelligence data to build valuable communities and to inform their marketing goals.

Previous to SocialCode, Laura ran Business Development and Product Strategy for the Slate Group, focusing on advertising product development and strategic partnerships. Prior to joining The Washington Post Company, Laura worked for several DC-based consumer technology companies where her purview spanned from the business planning and partner development to the management and execution of large search engine and acquisition marketing campaigns. Laura holds an M.B.A. from the MIT Sloan School of Management and a B.A. in Economics from the University of Chicago.

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Sarah Carver

Product Marketing Manager – Customer Stories

Radian 6

Presentation Title: Reputation preservation and enhancement: Use social media to maximize the impact of your brand

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Sarah Carver is a Marketing Manager at Salesforce Radian6. She leads our Customer Reference Program, and is always looking for success stories from our customers on how social media has helped them transform their business. Sarah has a strong background in PR, communications and retail marketing.

Join us in 2013 and guarantee yourself:


  • Best practice from 25+ leading corporate social media practitioners
  • Build valuable contacts to grow your company with 250+ senior social media professionals to network with.
  • Choose from 18+ different sessions across two tracks to meet your needs as a social media practitioner in 2013.

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