Refining the new oil: Putting a value on social marketing
Is it really possible to take social media interaction beyond a numbers game and put a real value on social-media interaction such as a Tweet, like, or share? For many businesses, the answer is increasingly a resounding “yes”.
Should you be looking further than ROI to assess success?
The old age social media enigma of seeing social media deliver revenue is still a contentious issue, even in 2012. With 73.8% of companies saying they are not confident in attributing the right ROI to their social efforts, the same questions still exist.
Social media data: Sorting the wheat from the chaff
Social media monitoring delivers a deluge of data – some relevant and some not. It is easy to sometimes feel completely overwhelmed. The challenge facing corporate users is not to track and measure everything – but to discover the business-critical information for a brand and act on that...
OUR COMMUNITY
All these great brands have attended or spoken at our conferences:
Work on corporate social media for a large business? Join our community!
MEET THE TEAM
Nick Johnson
Founder
T: 0044 20 7375 7209
Harry Rollason
Conference Director
T: 0044 20 7375 7527
Brian Smith
Conference Director
T: 001 201 234 4764
Hayley Dunn
Conference Director
T: 0044 20 7375 7236
Oliver Bamford
Business Development Executive
T: 0044 20 7375 7518
Aaron Jackson
Business Development Executive
T: 0044 20 7375 7244
