How To Accurately Measure Your Social Media Impact and ROI

Check out the full table of contents for this Report

1. References
2. Contents
3. Table of figures
4. Executive summary
5. Introduction


6. Chapter 1: Social Media: An Introduction
1. 1.1 How many companies use it?
2. 1.2 What do they use it for?
3. 1.3 Social measurement: our survey results
7. Chapter 2: Defining Your Impact:
1. 2.1 Engagement
2. 2.2 Influence
3. 2.3 Advocacy
4. 2.4 Sentiment
5. 2.5 Equivalence
6. 2.6 Case study from a leading practitioner
8. Chapter 3: Measuring Your Impact (Social Media Metrics)
1. 3.1 How do leading companies measure against the metrics they have set themselves?
2. 3.2 Defining the value of a Twitter follower/Facebook fan
3. 3.3 Paid vs free
4. 3.4 Case studies from leading practitioners
9. Chapter 4: Industry Comparables
1. 4.1 Investment and returns: What are companies spending and getting?
2. 4.2 Staff and budget
3. 4.3 Difference between b2b/b2c
4. 4.4 Case studies from leading practitioners
10. Chapter 5: The Useful Social Media Scorecard
1. 5.1 The Useful Social Media Scorecard
2. 5.2 Questions to ask to assess your own social media impact/ROI
11. Chapter 6: Conclusions