Practical insights and benchmarks from 20+ leading corporate practitioners on how to measure your social media impact and ROI
- What's the ROI of your social media campaigns?
- What measurement tools should you use to track?
- What are the best opportunities for your brand and how can you take advantage of them?
Tired of not knowing the ROI of great social media campaigns? Struggling to pinpoint the metrics you need to focus on to calculate success? Not getting the buy-in you need from bosses to back new campaigns? Struggling to understand your sentiment from your engagement?
Fear not! For Useful Social Media's summer report is your guide to effectively implementing and measuring the ROI of your social media.
With wide-ranging interviews from leading practitioners, our most in-depth report yet is set to address the burning questions in social media today - and provide the answers you need to make strides in your social media strategy.
It will also include:
- The ultimate Useful Social Media scorecard for best practice measurement
- Deep-rooted insights from brands from FMCG, Retail, Entertainment, Finance and Automotive
- Detailed B2B and B2C case studies
- Best practice benchmarking on measurement
- Mistakes made by major brands in their social media campaigns and what they learnt
Bill Tolany
Head of Integrated Media
Whole Foods
Tom Hoehn
Director, Interactive and Web Marketing
Kodak
Chris Baccus
Executive Director - Digital & Social Media
AT&T Inc
Jakub Hrabovsky
Head - Web Relations
Vodafone
Maria Poveromo
Director - Social Media
Adobe Systems
Stefan Heeke
Director - Online Marketing
Siemens
Michael Procopio
Social Media Strategist
Hewlett Packard
Jennifer Bass (Vogel)
Senior Manager, Global Web Strategy
Rainforest Alliance
Beth LaPierre
Chief Listening Officer
Kodak
Michael Brito
VP, Social Media at Edelman Digital
Britopian
Troy Janisch
Social Media Manager, Digital Marketing
American Family Insurance
Becky Carroll
Community Program Manager
Verizon
