Meg Sloan, Marketing Partner at VC firm Foundation Capital, discusses the future of marketing, marketing technology, and the Chief Marketing Officer's role - which is becoming ever-more fundamental to every element of business.
● Quantitative talent: It’s no longer feasible to not know which half of your marketing is working. The marketing department of the future will be staffed by data-hungry personnel. Learn to be ready.
● Beyond ROI: CMOs are doing more than proving they add to the bottom line, they’re driving profit optimization and growth—which will have profound effects on in the department and beyond.
● CMOs (and marketers) as business leaders: Learn how a drive towards new technology will shift marketing to the forefront of the business hierarchy.
Foundation Capital, Meg Sloan, Marketing Partner
For more insight on the future of marketing - from 60 major brands, and covering personalization, content, storytelling and marketing attribution, check out the Incite Marketing Summit East 2016!