Rob Sorensen, Chief Marketing Officer at LensCrafters, shares insight on how the company has reinvigorated the in-store experience, tying it closer to the digital version via new software and services, to understand the customer better and drive higher co
● Driving business transformation: Learn how Rob and his team at LensCrafters are building personalization into each step of the customer journey.
● The best use of personalization: Make the customer journey more individualized and responsive to specific needs.
● Digital, personalized: Leverage new digital technologies for a better brand experience.
LensCrafters, Rob Sorensen, Senior Vice-President, Marketing and Omni
For more insight on the future of marketing - from 60 major brands, and covering personalization, content, storytelling and marketing attribution, check out the Incite Marketing Summit East 2016!