Expert Speakers
Our full speaker list will feature 20+ leading corporate executives from some of the biggest brands working in the UK today.
If you would like to be kept updated on The B2B Corporate Social Media Summit, just click here
Conor McKechnie
Global Public Affairs
General Electric Healthcare
Presentation Title: Your Roadmap to Success: Discover how to unlock the potential in your social media strategy - and use it to enhance your organisation's business ambitions
More information coming soon...
Kerry Bridge
Social Media Manager
Dell
Presentation Title: Your Roadmap to Success: Discover how to unlock the potential in your social media strategy - and use it to enhance your organisation's business ambitions
More information coming soon...
Stuart McRae
Executive Collaboration Evangelist
IBM
Presentation Title: Case Study: How to use Twitter for maximum impact on your marketing and reach
More information coming soon...
Justine Arthur
Head of Communications and Campaigns
BT Expedite
Presentation Title: Case Study: Why strengthening your presence and driving usage on LinkedIn needs to be a top priority
Appointed head of communications & campaigns at BT Expedite in March 2010, Justine is responsible for delivering marketing-led, end-to-end lead generation, nurture and conversion campaigns, through a range of channels including events, web, social, email, videos and case studies.
BT Expedite is BT's multichannel specialist, its services span every area of retail technology, from store, ecommerce, merchandising and CRM, to network infrastructure, hardware and professional services.BT Expedite and its e-commerce division, BT Fresca, support some of the largest, busiest and most successful retailers in the UK including Aurora Fashions, Primark and WH Smith.
Before BT Expedite, Justine was online and marketing experience manager for BT Business Applications where she was responsible for sales-led marketing campaigns working with SaaS partners and BT's sales channels.
Prior to BT, Justine held senior marketing roles at BSI Management Systems and leading digital agency AKQA, She also worked in Japan for Flying Color, a Leo Burnett digital agency partner, managing a team of web producers.
Allan Schoenberg
Director of Corporate Communications
CME Group
Presentation Title: Increase your audience engagement: Avoid three common, counterproductive mistakes - and start making your people care about your business and what it has to offer them
More information coming soon...
Gail Lyon
Global Head of Social Media
Siemens
Presentation Title: How to align your social media activities with your key business objectives - and why failure to do so will damage your company
More information coming soon...
Price Floyd
Vice-President of Digital Strategy
BAE Systems
Presentation Title: Resource Drain: How to achieve maximum impact - and tangible results - with only limited resources
More information coming soon...
Craig Johnston
Digital & Social Media Strategy Specialist
Standard Life
Presentation Title: Increase your audience engagement: Avoid three common, counterproductive mistakes - and start making your people care about your business and what it has to offer them
More information coming soon...
Kirstie Heneghan
Social Business Manager
3M
Presentation Title: Increase your audience engagement: Avoid three common, counterproductive mistakes - and start making your people care about your business and what it has to offer them
More information coming soon...
Bjoern Uehss
Global Social Media Manager
Intuit
Presentation Title: Put your efforts into perspective and discover value: Understand what your B2B social media campaigns are bringing to the table
More information coming soon...
Sarah Goodall
Regional Head of Social Media (EMEA)
SAP
Presentation Title: Convincing the CFO that B2B social media can be a profit centre rather than a cost drain
Sarah Goodall is the Regional Head of Social Media (EMEA) at SAP. She is an international marketing communications professional with over 15 years experience in the technology B2B sector including both software and hardware.
Sarah is responsible for social governance, training and marketing integration within SAP EMEA working at all levels of the organisation to ensure social technology impacts internal productivity as well as external brand awareness. She is experienced in managing geographically distributed teams within complex matrix organisations and understands global business cultures having worked for organisations head-quartered in America, Germany, Japan and UK.
Jonathan Brayshaw
Global Leader, Digital Communications & Social Business
Psion plc
Presentation Title: TBC
More information coming soon...
Chris Heffer
Social Media Evangelist
SAP
Moderator
Chris joined MySpace in 2004 and he has lived in social media ever since. He has set up and run his own business using social media as its primary marketing channel. He now is securing his place as an up and coming thought leader within social business. His work is published amongst many industry thought leaders and analysts, across publications such as thesocialcustomer.com, mycustomer.com, business2community.com and the SAP Innovation blog, as well as on his own Social Business Blog at chrisheffer.com. He currently works at SAP to promote the use of social media in business and to help businesses build better relationships with their customers by aligning social to their business strategies.
Prelini Udayan-Chiechi
Director, EMEA Marketing
Lithium
As Director of EMEA Marketing at Lithium Technologies, Prelini is responsible for leading the European marketing efforts in one of the most dynamic social communities software companies in the world. With over 16 years marketing experience, Prelini has led marketing initiatives for major blue chip companies such as Lotus Software, IBM, Zurich Financial Services, COLT Telecom and Adobe. Prelini holds a Masters of Science (in marketing) specialising her dissertation research in Customer Experience Management. Joining Lithium in January 2012, Lithium helps companies change and infuse behaviours of engagement with their customers across all interaction points. With over 300 customers globally and 30+ million users, Lithium continues to be the community software platform of choice.
Krishna De
Moderator
Krishna De (www.KrishnaDe.com) is an award winning social business strategist, commentator and thought leader and her expertise is featured in several highly acclaimed books.
Her clients include FTSE 100 companies, professional services firms and the media and she guides them in how to integrate digital and social media communications into their marketing, employer brand and PR plans.
Ask Krishna your social media marketing questions at www.Facebook.com/KrishnaDe, join her on Google Plus at www.KrishnaDe.com/gp, connect with her on www.Twitter.com/KrishnaDe and LinkedIn www.LinkedIn.com/in/KrishnaDe and watch her social media video tutorials www.YouTube.com/BizGrowthTV
Annamaria Mignano
Experienced B2B Marketer
Annamaria Mignano has over 15yrs marketing industry expertise within the Broking/Trading industry (b2b and b2c) and in particular SMEs.
During these tumultuous changing times for global markets, Annamaria has been engaged by various financial organisation to help and guide them through business critical marketing needs. She believes, that the new regulatory and legislative palette that is emerging globally, encompassed with innovative new marketing communications channels including customer or shareholder empowerment makes this a dynamic era for financial services marketers.
