Briefings and Case Studies
2 case studies from
Siemens and Recycle Bank
This briefing features:
- An introduction to the new concept which is taking the marketing world by storm
- A look at the future - how can you look to apply game dynamics in your marketing
- Case studies with:
- Siemans
- Recycle Bank
6 case studies on social media best practice 2011
This briefing features:
- Stats on how many companies used social media in 2010
- Article on what companies are using social media for – and what they get out of it
- 14 best practice tips
- Case studies with:
- Air France
- Citi
- Disney
- Hertz
- Sprint
- Coca Cola
The State of Corporate Social Media 2011
This briefing features:
- Insight from 100+ corporate practitioners into how they use social media today
- Stats and facts on budgets, resource allocation – and future plans
- A special focus on the differences between the USA and Europe
- 30+ charts, 30+ pages of insight and analysis
7 case studies on social media best practice 2010
This briefing features:
- Investigation into how social media is changing marketing and communications
- Essay on how corporate social media will evolve
- Case studies with:
- Dell
- Disney
- Ford
- IBM
- Intel
- Pepsi
- Starbuck