A discussion on how Citi, Dell, Amtrak and Thomson Reuters' priorities on social media inform their customer communications and branding.
Every Brand is On Social: Whether you have a presence on social or not, people are going to talk about you. Be ready.
Crisis Control: Put the practices in place to respond to different types of emergency
Use Fan Engagement to Defend Your Brand: Build an audience that’s enthusiastic enough to defend it from trolls and naysayers.
Citi, William Bottinick, Senior Vice-President, Social Insights & Servicing
Dell, Laura Thomas, Chief Blogger
Amtrak, Alicia Lee, Senior Communications Specialist, Social Media
Thomson Reuters, Adam Cohen, Social Media Manager
Moderator: The Economist, Mercedes Cardona, Editor, Lean Back