By admin - December 4th, 2015

Hunter Hoffman, Head of Communication at Hiscox Insurance shares examples of using branded content, social media and other channels to build a brand within a new market.

Taking your brand into a new market. Building awareness, affinity and new advocates : Hunter Hoffmann talks about how a well-known and respected 100 year old British insurer, Hiscox Insurance, used branded content, social media and other channels to build their brand again from scratch in the US market.

Hiscox Insurance, Hunter Hoffmann, Head of US Communications

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