Hope everyone is well?
Plenty of activity across the social web this week…
Who won gold?
The Olympics was awash with brands jockeying for position and exposure, but which brands came out on top? A new infographic from Net Imperative offers just this information and a lot more besides. Some of the key stats included: two million pieces of content were shared during Usain Bolt’s 100 metre final. Not surprisingly Michael Phelps generated the most overall traffic, with 306 billion shares on the open across the web.
The London Games offered brands a global stage on which they could potentially connect with their existing customers and develop their business’ overall brand advocacy. As with all initiatives like this there were winners and losers.
Social Bakers have also been looking closely at how brands fared during the London Olympics. Looking closely at the Twittersphere it was clear that Nike beat Adidas, but Adidas beat them on Facebook with Nike racking up an additional 166,00 new fans. The Olympics’ official partner Acer gained almost 17 times more fans in the first week of the Games, with Cadbury Wispa also improving by a factor of six during the same period, but Mars could only double their weekly fan base.
The five ‘W’ of social gaming
A new infographic from Social Times has revealed that social gaming may have moved out of its first phase of development. At the moment, Zynga is at a very low ebb as traffic to the platform declines. This infographic makes for interesting reading especially if your company has had gamification in its marketing mix for some time. The stats on offer show that over half of social gaming users hold their purchasing to no more than $5. What is also interesting is that players won’t buy virtual goods straight away, and the popularity of virtual currency remains high.
Volvo Trucks stunt video promo
Volvo Trucks has been using the power of video with its latest campaign to promote its new truck range. The video features world recording holding tightrope walker Faith Dicky attempting to cross between two of the new trucks before they enter twin tunnels. The video not surprisingly went viral with one million views in just three days. And visitors to the Geneva Auto Show could put their iPads to great use with the Volvo X-Ray app that allowed visitors to see right into the cars on the Volvo stand.
The enterprise cloud computing company has announced Salesforce Communities, which will enable any enterprise to create private social communities to connect with customers and partners in entirely new ways. Salesforce Communities will combine social networking features such as profiles, real-time feeds, trending topics, recommendations and influence measurement, with the business information and processes in Salesforce. With Salesforce Communities, enterprises will be empowered to deliver completely new levels of collaboration and productivity through custom, branded communities.
The Middle East is rapidly developing as a commercial hub for business, but how much does your corporation really know about the region? The infographic from Bayt gives a complete insight into this question. If you’re trying to understand how Twitter is used in Arab countries, Khaled ElAhmad can help you; with revealing information about preferred payment gateways in the Arab world courtesy of ShopGo.
A new and comprehensive blog post has appeared on Simply Zesty that all corporations should read. Focusing on the some little known aspects of the main social media platforms, your business could learn a thing or two to transform how you approach social media, and lever its power for real world commercial opportunities.
Until next time….
The Useful Social Media team.