Useful Social Media - Corporate Social Media Best Practice

Hi Everyone,

We get extremely excited by campaigns that we see and love (see Nike below) but it is also equally important to keep our eyes open and highlight campaigns that miss the mark or get overhyped by their creators. Progress moves so quickly in this industry but think before you discard entirely the original tools we all used for marketing, they have their uses. Read below and see if you can apply any lessons to your projects. Enjoy!

Why social media must learn from email

Despite constantly being told that targeted marketing is better than the blanket approach, many corporates don’t take the time to investigate. This is a practical article full of examples of companies trying to use social tools to aim specific messages or products at certain groups. Check out what Microsoft are doing with the individual like buttons per product, and Zappos also. Email may be considered old school in some respects but for targeted marketing it is still greatly effective.

How social media is fuelling the food truck phenomenon

Food trucks in the US are growing in popularity. These mobile, heavily branded versions of restaurants tour cities dishing out delicious treats. Now however, they have caught onto the major advantages of social media for marketing. Creating ‘permanence in a transient environment’, constant feeds and updates through Twitter and Facebook help not only to spread the word but to increase brand loyalty and over come trust issues that accompany mobile food. Do you have a brand that you want to get out onto the streets at low cost? Read here to see the success of food companies in Los Angles, South Korea and New York using social media as an extension of their brands.

Nike make running exciting again with stunning Facebook campaign

This article calls Nike ‘genius marketeers’ and we have to agree. Check out this fantastic campaign from our sporty friends in Amsterdam. After research revealed that the city’s youth thought running was boring, the company launched a 6 week online and offline creative campaign to make running sexy again. Through Facebook, runners could design or follow running routes through the city that in turn created artwork through satellite images uploaded to Facebook. The idea was so successful that the campaign gained 9000 members and over 180,000 people visited the site, check out the video here. We say do it in London please!

How low will brands go in order to go viral?

We like this article as an example of what ‘not’ to do. These are the cheap shots of advertising through video. For example being shocking, showing sexual content, annoying the audience. In fact however, what is the effect of these tactics? Are brands getting desperate for attention? Keep it creative people, your audience will respect you more and remember you longer…see here for a naked girl, cheeseburgers and everlasting chewing gum. What would you have done differently as shoot director?

Diesel’s real life ‘likes’ via QR codes

Here’s a controversial one. This writer says Diesel have created a ‘game changer’ in Madrid where QR codes to their products can be scanned in store immediately effecting a Like on Facebook. Yes, it is easy to do, enhances customer experience but how much will this actually catch on? This concept has been around for a while now and not mushroomed in popularity in comparison to other attempts to integrate shopping with Facebook. Watch this space, perhaps Diesel will have to introduce incentives… Any thoughts?