Useful Social Media - Corporate Social Media Best Practice

Hi everyone,

After a long (slightly longer than planned, actually) gestation, the first State of Corporate Social Media briefing is ready and waiting to be downloaded. If you’ve already requested a copy, we’ll have one in your inbox today. If you haven’t, then you can grab your own copy (it’s totally free) here: usefulsocialmedia.com/stateofCSM

The briefing is based on the results of a survey we did in December of last year, with over 100 corporate social media practitioners – no vendors, no ‘social media gurus’, no students. Just practitioners doing this stuff daily in big companies. Pretty much like our conferences..

Anyway, we’ve ended up with a 32-page in-depth look at how companies are organising social media expertise, and how they plan leveraging social over the next year. Some of the questions we asked the community to tackle:

1. How many members of staff work on social media for your business?
2. Where do social media practitioners sit in your company?
3. By how much will your budget for social media activity increase over 2011?
4. What do you use social media for currently? How will that change over 2011?
5. Do you feel confident that you’re accurately measuring the impact of your social media marketing?

Basically, if you work in corporate social media, it would probably be worth a look – will give you an idea what everyone else is doing, if nothing else!

There’s a quick sample below, and you can get the whole thing here: usefulsocialmedia.com/stateofCSM

Cheers,

Nick