Lots of interesting stuff going on this week from the world of Corporate Social Media. Most importantly is that practitioners are sharing their knowledge and experiences so that no matter what stage a social media campaign might be, there is always help at hand. Complete the circle and share your thoughts with us!
Hurrah to Mercedes for being one of few companies in the US experimenting with Radio Frequency Identification (RFID). Following on from Coca Cola who also tried it in Israel last year, Mercedes decided to ask visitors to the the PGA Championships to use VIP passes embedded with chips to check in via Facebook Places and ‘Like’ on iPads when they encountered Mercedes car models at the event.
Infographic – Social Media across Asia Pacific
Interesting and extremely colourful installation of stats and figures from Burston Marsteller. This is essential for keeping on top of this region of the world as the use of internet explodes in popularity. Interesting that although Facebook tops the stats as the most used site in most countries, it has not mastered all. Take a little look at CyWorld, Mixi and RenRen if you want to know whats going on in Japan, South Korea and most importantly China.
As Twitter increasingly becomes the marketing tool of choice by small businesses, the issue of authenticity has also arisen. Protecting identity and having complete control over the name and content of your activity is essential. Mashable show us how to protect identity, logos and what advice or frameworks Twitter itself offers as policy. Very useful stuff.
5 WebTools to enhance your online sales strategy
Great slideshow here sharing tips and ideas from the CEO of Mindflash.com. Here Donna Wells presents her top 5 tools to help sales and marketing efforts using online software and programmes deliberately set up for this purpose. See her slideshow on Get Satisfaction, LivePerson, Optimizely, Zuora and SEOMOZ. Never heard of them? Get reading!
The Godfather Parody for Gaming
This great comedy sketch by The Game Station caught our eye following on nicely from our sentiments last week about the current popularity and pervasive nature of online gaming. Here we see characters from our best known video games of the past at a meeting headed by ‘The Godfather’, Mario. Nice, fresh way of highlighting the surge of popularity for gaming on Android phones and the transformation of the market.
Nike +dynamic run paintings
Ever chasing the personal creative experience, Nike have yet again come up trumps (see here for our last look at Nike’s cool city ideas) Using data visualisation and the expertise of YesYesNo group NYC, Nike+ used 12 months of data to create paintings made up of the sync’d routes of runners. Don’t get it? There is a nice little video to show you how here.