A lot to cover this week – so straight to it:
5 case studies on how to use gamification at your company
The buzzword of the year has been covered with practical case studies (just as we like it) in this excellent post from SimplyZesty. There is coverage on how Buffalo Wild Wings work with SCVNGR to get their customers to complete challenges – and therefore get more engaged with the brand. Other companies covered include Playboy, Green Giant and Nike. Worth a read..
Crisis Number One – silence the protesters – did Versace just make things worse?
Another for the crisis communications album. Certain Versace jeans are given their edgy worn look after being sandblasted. Sandblasting is a dangerous technique for the people doing it, and has actually been known to kill workers in the past. The human rights group ‘Clean Clothes Campaign’ decided to protest Versace’s use of the technique by hijacking their Facebook page. Versace promptly revoked rights to publish anything on their wall. If you were in Versace’s position, how would you have handled it? A discussion of the rights and wrongs here.
Crisis Number Two – don’t listen to the critics – Hershey and censorship
Admittedly, this is an entirely one-sided article, but it again covers a company who decide to become decidedly unsociable when faced with criticism. This time chocolate maker Hershey have censored a photo competition they were running on Facebook when campaign group Change.org decided to draw attention to alleged failure to comply with human rights standards – by entering photos highlighting the problem. Can a company be truly social if it only hears what it wants to?
7 more case studies – on how to market through Twitter
American Airlines, Network Solutions, Unicef, IBM, the UN, McDonald’s and appbackr all get a write up in this illuminating Mashable post on how to use Twitter to augment your marketing campaigns. Apparently, you need to get clever with #hashtags, do funny videos, get celebs on board, and start to target specific user groups. Have a look.
Is location-based marketing a no-brainer now Foursquare has 10m users?
Brian Solis certainly thinks so. In this piece, our favourite dapper guru investigates the data Foursquare released to celebrate reaching 10m users. A couple of choice quotes: “Services such as Foursquare bring the Yellow Pages alive”. “What businesses can learn is nothing short of a formula for future relevant, improved sales, and the creation of more meaningful experiences that yield loyal relationships with networked consumers.” Gosh.
That’s all this week guys, hope you are all well!