Useful Social Media - Corporate Social Media Best Practice

LAST WEEK’S RESULTS

• 22% of our traffic from referring sites
• 34% direct traffic
• 11% search engines
• 33% ‘other’

Top 5 Traffic sources

1. Direct traffic (22%)
2. Google Ads (20%)
3. Organic Search (10%)
4. Free newsletter listing (4%)
5. Paid newsletter listing (3%)

Top 5 Social Media Sources

1. LinkedIn (that ‘eshot’ style message last week, and event listings etc): 7%
2. Blogs: 3%
3. Twitter: 0.5%
4. Document Sharing Sites – 0.5%
5. Facebook – 0.4%

All Social Media traffic amounts to 11.6% of total traffic.

Interesting Points

• I did noticeably less marketing last week (we’re getting close to selling out now, so spending time and money to bring in a load of people who we’ll have to turn away doesn’t strike me as too clever) – this has obviously impacted on the amount of people coming in as ‘direct traffic’.
• The big bump (from 6% to 11%) of traffic from ‘static’ marketing (I class this as listings, organic/paid search, and certain social media things (ie old blog posts/listings on LinkedIn etc) is because proportionally the numbers are given a boost because of the drop in new marketing (see point above). Absolute numbers aren’t much different.