Useful Social Media - Corporate Social Media Best Practice

This week’s Wednesday Update features case studies from Nivea, Confused.com and Reebok, alongside info on social login, word of mouth, and Pinterest.

Gamification is a term that gained itself a bit of a reputation as a fad. However, when simplified, it is a useful way of explaining how gaming and reward mechanics can be used to build excitement and loyalty.

Nissan have a clear vision to build relationships with their customers and have successfully turned to social media as a way to connect with the consumers. Find out more about how in this in-depth interview.

Social media is moving to mobile platforms. Corporations need to understand that increasingly, their social media activity won’t be on their website.

Useful Social Media asked 650+ social media practitioners about how they manage social in their company and their plans for the future.

Useful Social Media spoke with Nick Dutch, Multimedia Manager, Domino’s Pizza about how the company uses social media to engage with its customers.