Useful Social Media - Corporate Social Media Best Practice

Hi all, Hope everyone is well? Your news update across the social web this week… Social media proliferation out of control in corporations report just out from Jeremiah Owyang of the Altimeter Group has shown how many corporations have let

Hi all, Hope everyone is well, and Happy New Year! Lots of activity in social media this week to get the Olympic year started… Teen tech users still like face-to-face contact f your business thought that all teenagers  prefer to

Spotting a trend and then leveraging it for a marketing or promotional campaign can deliver powerful commercial advantages to corporations. But how do you spot a trend? And how should your business make the most of the trends within your

Organisations can often focus obsessively on their KPIs. The success or failure of an initiative is determined by progress against one or more established indicators. But social media has lain waste to traditional indicators like ROI. What options do social media practitioners now have if they accurately want to track the impact of their social media engagement?

This week’s Tuesday Update features f-commerce, gamification, corporate intranets and social media, BMW, social commerce and much much more!

ROI has been one of the major issues when organisations attempt to measure the success of their social media activity, but can traditional ROI measures offer reliable metrics in the social space?