Useful Social Media - Corporate Social Media Best Practice

Connect via Facebook to download an exclusive interview with Linda Rutherford, who is responsible for Southwest Airlines’ PR and communications teams.

Linda discusses how Southwest Airlines use social media to enhance their brand, respond to crises and manage their reputation.

The old age social media enigma of seeing social media deliver revenue is still a contentious issue, even in 2012. With 73.8% of companies saying they are not confident in attributing the right ROI to their social efforts, the same questions still exist.

This week, the Wednesday Update covers a social media faux pas from Hasbro, the financial implications of social media, an investigation into ‘social utility’, and another look at Dove’s new Facebook app. Read on!

Eventbrite is an online service that people everywhere use to create, share, and join any event imaginable. Whether it’s a photography class with a local artist, or a sold-out concert in a city stadium, Eventbrite makes it happen.

Social media monitoring delivers a deluge of data – some relevant and some not. It is easy to sometimes feel completely overwhelmed. The challenge facing corporate users is not to track and measure everything – but to discover the business-critical information for a brand and act on that insight.

In this week’s Wednesday Update, we look at current social media adoption levels across the Fortune 500, Social integration with TV, and Honda and Dove’s latest marketing campaigns. Read on!