Continuing my approach of sharing the wealth, I’ve embedded below some slides from Stefan Heeke. Stefan is Director of Interactive Communications at Siemens – and spoke at the Corporate Social Media Summit USA.
Stefan’s slides go into detail on how the German giant use social media to enhance brand strategy – by identifying key audiences for their diverse product range and then listening (and acting on) their feedback.
Worth a look.
Leveraging Socia Media Data
View more presentations from Stefan Heeke.
