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Hi guys,

We recorded the whole of the NYC Corporate Social Media Summit from last month, and it’s available to buy from here.

I thought you might find it useful to get a sample of what you can look forward to if you decide to take the plunge.

So, below is a 3 minute selection from Esteban Contreras‘ presentation on Twitter best practice. In it, Esteban (who is social media manager for the electronics giant) discusses:

  • Why your customers use Twitter
  • Adding value and the 5 C’s
  • The evolution of the role of social media within a company

Listen by clicking below:

Esteban Contreras, Social Media Manager for Samsung Electronics USA

It’s an interesting sample from the two days-worth of discussion. For more, you know what to do!

About Nick Johnson

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Nick founded Useful Social Media in 2009 to deliver business intelligence on social media for large businesses. Nick writes regularly for the blog, along with putting together the annual State of Corporate Social Media report and various other longer-form briefings.