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This week’s Wednesday Update including motor giant tweet off, big data management and high street ‘likes’

By David Howell on May 16, 2012

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Plenty of activity across the social web this week… Ford and General Motors Twitter showdown he latest showdown on the Econsultancy website pits two behemoths of the motor industry against each other. The presence that Ford now has on Twitter

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Global Marketing and Communications Vice-Presidents gather in New York to discuss social media’s impact on future strategy [PRESS RELEASE]

By Harry Rollason on May 11, 2012

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Over 200 corporate executives will gather in New York on June 13 – 14 to discuss how to incorporate social media into digital marketing – and broader business – strategy.

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AT&T on how to use data to drive your social media activity

By Nick Johnson on May 2, 2012

  In this slideshow taken from the Corporate Social Media Summit in New York in 2011, Chris Baccus takes us through how AT & T use data to drive a better social strategy. The presentation discusses: How to find the

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American Express, Whole Foods Market, Dell, Gap and Boeing among 25 more corporate industry leaders meeting to debate social media’s worth

By Harry Rollason on April 11, 2012

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Leading companies congregate on New York to deliver sessions on how social media delivers on business goals in the corporate environment at the Corporate Social Media Summit this June 13 – 14.

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What is ‘Behavioural Pricing’ – and does it matter to your company?

By Martyn Wilson on March 28, 2012

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In January, The Daily Mail published a piece about behavioural pricing and social media. The article was triggered by comments by Alex Gannett, a ‘web entrepreneur’, who was quoted as saying that 2012 will be “the year of behavioural pricing”.

Martyn Wilson investigates further.

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Hello world!

By admin on August 30, 2011

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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