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regulated industries and social media, Facebook’s (negative) new changes, and an introduction to gamification

By Nick Johnson on September 23, 2011

Hi all, Four interesting pieces for you today, so straight into it Regulated industry sets up common standards for social media use Social media for regulated industries is a difficult game. Legal landmines, ethical problems and various other obstacles stand

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Facebook for customer service, case studies from Virgin and Park Bench, and why b2b social media will explode

By Nick Johnson on September 13, 2011

Some great content this week – focusing on how to get better engagement on your Facebook page; some predictions on social media adoption over the next year; how to use Facebook for customer service; and much more.

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Case studies from Toyota, Ariel and HSBC – along with a look at the power of negative reviews

By Nick Johnson on September 6, 2011

Hi everyone, and welcome to your latest installment of our Tuesday Update.This week we’re covering stories about Toyota, HSBC and Ariel, along with an assessment of the power of negative reviews. Read on! Econsultancy give you five simple steps to

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Corporate Social Media’s death; IKEA’s innovative new campaign; the power of social TV and more

By Nick Johnson on August 30, 2011

This week’s Tuesday Update features an in-depth look at recent forays into social from IKEA and The VMAs, 15 other recommended social media case studies; info on Klout’s most recent addition and detail on Brian Solis’ view on how corporate social media should evolve.

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Topshop, Turkcell, Dunkin Donuts and the return of The Great Social Media Experiment

By Nick Johnson on August 23, 2011

Hi everyone, We’ve got three great case studies for you this week, along with a news piece and an introduction to the second of our “Great Social Media Experiments”. Case Studies Topshop and SCVNGR – Innovative location-based marketing company SCVNGR

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The Godfather does Gaming, Nike+ make art, web tools for sales and protecting business identity on Twitter

By f.boothby on August 16, 2011

Lots of interesting stuff going on this week from the world of Corporate Social Media. Most importantly is that practitioners are sharing their knowledge and experiences so that no matter what stage a social media campaign might be, there is always help at hand. Complete the circle and share your thoughts with us!

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