Useful Social Media - Corporate Social Media Best Practice

The content strategy across an organisation’s social media channels is often so far removed from the brand identity that it doesn’t even come close to being content royalty, much less king.

In this week’s Wednesday Update, we take a look at Facebook’s new Graph Search product, take in two leading edge social media case studies from Panera Bread and Samsung, and finish up highlighting two new reports released this week.

This week’s Wednesday Update looks back at some of the biggest #socialmediafails of 2012, and forward into how your role is going to evolve over 2013. With news on how social is boosting share prices, and a checklist for prepping your 2013 marketing strategy, it’s worth a read!

As corporations develop multiple marketing channels to reach new customer segments, affiliate marketing is moving through somewhat of a renaissance. Using members of your supply chain, or cultivating new commercial relationships within your business’ market sector is proving to be a lucrative way to reach new consumers. With the UK’s affiliate industry estimated to be worth £47m in just the first half of 2012 alone, no business can afford to ignore this marketing channel.

The concept of multi-channel marketing has been around for a number of years. What’s changed today is that social media has delivered to corporations a level of customer access that is unprecedented, and brings with it a myriad of possibilities.