Useful Social Media - Corporate Social Media Best Practice

Is it really possible to take social media interaction beyond a numbers game and put a real value on social-media interaction such as a Tweet, like, or share? For many businesses, the answer is increasingly a resounding “yes”.

Social media is moving to mobile platforms. Corporations need to understand that increasingly, their social media activity won’t be on their website.

Gone are the days when social media sat at its own table. Companies have woken up to the fact that social needs to be part of the broader marketing and communications strategy.

A PR agency can deliver 50,000 new Facebook ‘likes’ but where did those potential customers come from? Can they be qualified? And can corporations base their marketing on this data?

Establishing that social media is good for contacting many customers en masse is easy. It can catch a lot of people and its appeal is broad. Except when it isn’t.

Spotting a trend and then leveraging it for a marketing or promotional campaign can deliver powerful commercial advantages to corporations. But how do you spot a trend? And how should your business make the most of the trends within your