Useful Social Media - Corporate Social Media Best Practice

We have just launched our event calendar for 2013. Check it out to find out about all the new conferences we’re launching to help you do your job better next year!

We did research with over 100 CMOs over the summer. In this piece, Nick Johnson talks you through our findings.

Social media has matured. It’s no longer a sexy new toy for a marketer. And now comes the debate. Now marketers are more familiar with social, they’re increasingly asking is a social media a tool or an opportunity? Does social really offer anything unique and different? Or is it simply another tool that marketers can use to reach goals that preceded social media, and will long outlast it?

Gamification is a term that gained itself a bit of a reputation as a fad. However, when simplified, it is a useful way of explaining how gaming and reward mechanics can be used to build excitement and loyalty.

Social media is moving to mobile platforms. Corporations need to understand that increasingly, their social media activity won’t be on their website.

As part of our research for the forthcoming annual State of Corporate Social Media briefing, we asked the question “Which 3 companies are best at using social media?”. We reveal the answers – and some observations – in this post.