Useful Social Media - Corporate Social Media Best Practice

Gamification is a term that gained itself a bit of a reputation as a fad. However, when simplified, it is a useful way of explaining how gaming and reward mechanics can be used to build excitement and loyalty.

Social media is moving to mobile platforms. Corporations need to understand that increasingly, their social media activity won’t be on their website.

As part of our research for the forthcoming annual State of Corporate Social Media briefing, we asked the question “Which 3 companies are best at using social media?”. We reveal the answers – and some observations – in this post.

The days of anything goes within the social media space are gone. Regulation and legislation now have a profound influence on your company’s social media policy

An opinion piece from our very own Harry Rollason investigating how large companies like Siemens are incorporating game dynamics into your marketing campaign – and whether doing the same is worthwhile for your own brand.

The semantic social web has the potential to change the way businesses market to individual customers. Will consumers – and networking sites – be willing to share enough information to make it a reality?