Useful Social Media - Corporate Social Media Best Practice

The concept of social commerce has been around for a while, but there seems little consensus on how businesses should best approach it. The challenge is not only to build a viable and active online community, but also to turn that online community into real and continuing customers – and without alienating them in the process.

F-commerce has had a rough ride. Only a short while ago, it was the NExt Big Thing for brands looking to use social media to make money. But now, with brands like Gap, JC Penney and Nordstrom all closing their Facebook Stores, the picture is different. Does f-commerce need a rethink? Nick Johnson investigates.

Micropayments have been talked about for years. They have been tried online, but social media could be the space where they really take off. Selling goods via smart phone apps, and through Twitter feeds could be highly lucrative for corporations that have goods or services that lend themselves to micropayments.

Launched in November, Shopcade is the first-of-its-kind Facebook shopping application that has over 40 million products from over 20,000 brands within it. It has disrupted the f-commerce space as it means brands can have visibility on Facebook, without having their own platform, and for consumers it means they can browse, compare, and recommend products and brands, all without leaving their favourite social network.

Once considered commercial suicide, commerce on Facebook is becoming well established and could be your company’s most lucrative sales channel

Pioneered by Amazon and now adopted by every online retailer, reviews and recommendations have become a familiar sight right across the Internet. With Facebook removing its reviews tab, how should corporate users react to this bold move?