We’ve just run our Corporate Social Media Summit Europe – which was jam packed with best practice and insight from leading corporate social media practitioners. In this post, we summarize seven of the key learnings from the two day event.
Read The Full ArticleIKEA’s innovative new campaign is good – but doesn’t go far enough
Nick has just posted the second of his pieces investigating current social media campaigns.
This week, he looks at IKEA’s new YouTube/Facebook campaign – “Go Happy To Bed”
Read The Full ArticleCar-maker Seat try out social media – and get it all wrong
Whilst car manufacturers like Ford, General Motors and Toyota have long been active – and successful – on social networks, Spanish car maker Seat is only just dipping its toe in the water. They’re doing so by offering free music
Read The Full ArticleTuesday Update: Is Twitter the best marketing channel available in social media?
Hi everyone, It’s that (wonderful) time again! See below for the biggest corporate social media news over the last 7 days: Location based social media: the pros and cons for your company Location based social media has taken off
Read The Full ArticleLoic LeMeur on the wrong terminology
Great video from Loic LeMeur on how the use of particular vocabulary is symptomatic of the wrong approach to social media. If you’re talking about “impressions, impressions, impressions” and “campaigns, campaigns, campaigns”, you’re doing it wrong. Hat tip – Social
Read The Full Article
