Useful Social Media - Corporate Social Media Best Practice

Useful Social Media spoke with Nick Dutch, Multimedia Manager, Domino’s Pizza about how the company uses social media to engage with its customers.

num, an insurance company providing Income Protection, has made social media central to its integrated £5 million, 3-year campaign, which launched last year. Unum has evolved over the past forty years to become the leading provider of group income protection cover in

F-commerce has had a rough ride. Only a short while ago, it was the NExt Big Thing for brands looking to use social media to make money. But now, with brands like Gap, JC Penney and Nordstrom all closing their Facebook Stores, the picture is different. Does f-commerce need a rethink? Nick Johnson investigates.

As part of the lead up to the launch of the State of Corporate Social Media 2012 briefing, we are publishing several excerpts from the briefing. To sign up for a free copy of the whole briefing when it is launched, please go to our briefing mini-site.

The following excerpt is part of our chapter on “Who owns corporate social media?”. The charts themselves lay out the responses to the question “What department is your social media team a part of?”.

We asked people what are the top three most useful metrics that companies use to track impact. We’ve put together a chart for our forthcoming State of Corporate Social Media briefing. This post goes into detail on the trends and info one can glean from this data.

Gone are the days when social media sat at its own table. Companies have woken up to the fact that social needs to be part of the broader marketing and communications strategy.