Useful Social Media - Corporate Social Media Best Practice

Where should social media management be situated in a corporation? Traditionally marketing was a separate activity to customer service. Today, social media touches on each of these departments and is now bringing them closer together.

Before the dawning of the digital age, marketing and customer service were distinctly different disciplines. But those traditional boundaries are blurring in the 21st century, so where does social media management belong in a forward-thinking business?

We asked people what are the top three most useful metrics that companies use to track impact. We’ve put together a chart for our forthcoming State of Corporate Social Media briefing. This post goes into detail on the trends and info one can glean from this data.

The use of IT has been transformed by disruptive technologies including the cloud and mobile communications devices. And with the rise of social media, corporations should be developing a digital IQ now.

In the latest post on our series of findings from the State of Corporate Social Media 2012 briefing, Nick Johnson analyses the corporate response to the question “How many members of your company work exclusively on social media?”.

Dan Zucker, Social Media Manager, Autodesk Dan leads a cross-functional effort to operationalize social media at Autodesk. His work involves guiding the corporate social media strategy, creating training programs, defining standardized metrics, and managing social media infrastructure.   As a

This highlight from the forthcoming State of Corporate Social Media 2012 briefing, sets out the Useful Social Media hypothesis on corporate social media development. Looking first at how social media develops within a company, the piece then focuses on why this is the case.