Useful Social Media - Corporate Social Media Best Practice

Social media is moving to mobile platforms. Corporations need to understand that increasingly, their social media activity won’t be on their website.

Useful Social Media asked 650+ social media practitioners about how they manage social in their company and their plans for the future.

As part of the lead up to the launch of the State of Corporate Social Media 2012 briefing, we are publishing several excerpts from the briefing. To sign up for a free copy of the whole briefing when it is launched, please go to our briefing mini-site.

The following excerpt is part of our chapter on “Who owns corporate social media?”. The charts themselves lay out the responses to the question “What department is your social media team a part of?”.

Micropayments have been talked about for years. They have been tried online, but social media could be the space where they really take off. Selling goods via smart phone apps, and through Twitter feeds could be highly lucrative for corporations that have goods or services that lend themselves to micropayments.

Corporations have worked hard to develop their SEO to the point where they can positively affect their ranking on Google. With the advent of social media and the plethora of new links back to their websites, is this affecting how SEO is now handled within corporations?

Social media carries many associated risks. None more so than the fear of someone doing something ‘wrong’ – and with 73% of companies with more than three people active on social media, corporations must make sure that responsibilities are clear.

In this article, we look at how your company can establish the ‘rules of engagement’ for your employees – a social media policy.